How F45 fitness studios use Referrizer to attract new members, re-engage old ones, and increase revenue

fitness case study

F45 is a fitness studio that focuses on helping people stay in shape even if they are super busy. With their intense training, people burn 700 calories on average in only 45 minutes. It is a great place for both beginners and those with more experience because of the great community they’ve built and the support each member gets.

Just like every other fitness studio, F45 had to deal with losing clients. Some people achieve their goals, others lose motivation, while others choose different places to train – there are many reasons. Still, F45 knew that they needed something to cut through the noise and Referrizer marketing automation helps them with that.

Fitness marketing


Attracting new members

Businesses can’t rely on only one method for attracting new members. With Referrizer, F45 has various methods to turn leads into paying members. 

One of the studios efficiently uses the Referrizer website widget for getting new members. With this cost-effective method, they managed to get 160 new members by highlighting their deals. The best thing is, those 160 new members came from their website, which means they didn’t have to use deal sites and share profit with them.

fitness marketing

Another F45 fitness studio took advantage of their incoming phone calls. With the Smartline number, after each call, an automated text message is sent asking the person if they want to learn more about special offers. By doing this, 108 people joined their list and 37 of those people became paying members.  

Re-engaging existing members

Using the Referrizer Loyalty program, F45 businesses now have a super effective system to engage and motivate existing members. With points and rewards, they are motivating clients to come more often, spread the word about them, and give reviews. The outcome? 1374 loyal members from one studio that visited for 13 months on average per member. 


Overall, F45 studios that used Referrizer improved communication with members, boosted online reviews and increased member retention.

Here are the results that some of the F45 studios managed to get with Referrizer marketing automation: 

  • Boost online reviews from 4 to 252 on Google and also get 113 testimonials from members.
  • Get 1374 loyal members.
  • Attract 160 new clients from their website only.
  • Get 108 new leads from phone calls only, and managed to turn 37 into members using automated text campaigns. 
  • Get 2063 purchases through email and text campaigns that brought $176,179 additional revenue. 

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