Local businesses usually have to deal with losing customers. Statistics show that the average company loses 23%-29% of customers each year due to lack of customer loyalty.
When we consider that there are plenty of businesses that don’t base their revenue on any monthly membership and repeat purchases, 23%-29% is huge.
Here at Referrizer we provide tools and proven processes to successfully win back past customers and generate additional revenue.
An ultimate tool for winning back past customers
Before you start randomly reaching out to customers you need to know who your past customers actually are. Contact segmentation is crucial here. For that reason Referrizer provides an easy-to-use CRM that allows you to create advanced segmentation quickly and automatically keep track of all your contacts.
In practice, our CRM tracks the date of customers’ last purchases. When they pass a certain number of days (e.g. 90 days), they will enter the segment and a win back campaign will trigger.
Our CRM system does this automatically, so there’s no lead that can fall through the crack.
With Referrizer, you have two direct ways to reach out to past customers, engage them and win them back.
Simple, affordable, and effective. To this day, email marketing remains one of the most profitable marketing channels. Statistics show that for every $1 invested in email marketing the average return is $42. And when it comes to using email marketing for a win back campaign it’s a huge win.
In Referrizer you also get read-to-use email templates with a proven track record so you can launch a successful win-back campaign in a matter of minutes.
Here are five examples of local businesses who use these templates and what kind of results they achieved with them:
This best shows how effective win back campaigns can be. With a simple 10% discount they managed to achieve incredible results – 67 purchases!
With a combination of an exclusive offer and discount, this campaign saw a huge win.
Special offer + curiosity + limited time
Sometimes you don’t even need to present flashy sales. You can use curiosity to get people to click on your offer to discover more.
This email is trying in two different ways to win back customers: with special offers and by introducing a referral and loyalty program. Did it work? Absolutely!
Here we can see that a friendly approach works very well.
Email is truly great, but based on statistics email gets on average 20% open rates while text marketing gets an incredible 98%. With that kind of engagement it isn’t strange that our clients love the results they receive from text marketing win-back campaigns. However, even if text campaigns are super effective, it’s much easier to get people to give you permission for email marketing messages.
For this reason, we always recommend that our clients combine the effectiveness of text marketing and the simplicity of email marketing.
Here are some examples of successful text campaigns:
Client appreciation week really worked – with 20% OFF they generated awesome results.
As we mentioned earlier, sometimes you don’t need to mention an offer; you can rely on curiosity.
When you want to really get attention, a big discount is always the way to go!
The big discount on membership
Depending on the business and targeted customers, you will need to test your offers. Sometimes you will need to offer something big for greater benefit. 50% OFF on membership isn’t much if you manage to convert some of those customers to renew their membership.
Offer in $
If you don’t offer a large discount, you can still persuade people by turning % into $ to make it more interesting.
Getting people to opt in
We can’t stress enough how important it is to have customers opted-in for marketing messages before you start a win back campaign. If you start randomly reaching out to past customers who never give you permission, you can greatly damage your business.
Referrizer provides advanced methods that you can use to build a customer database whether you want to collect emails or phone numbers of your customers, you have both options. In this article you can learn how to build a customer opt-in database.
To create your first successful win back campaign, start your 14-day Referrizer free trial now and power up your business with proven marketing strategies.