Ways to improve user engagement with website interactivity

The Internet environment is an inherently interactive medium. If you want your business to succeed, it is highly recommended that your website is as interactive as possible.

It has been proven that interactive elements lead to better user engagement, which equals more conversions, and therefore more long term satisfaction with the brand. However, this is not a one-size-fits-all strategy; not all interactive elements will necessarily work for you.

As usual, every strategy needs to be fine-tuned in order to generate the best possible results. In this article we will show you why interactive elements matter, which are the most useful, and how exactly you can implement them onto your website.

Why are interactive website elements important?

Interactive website elements are a highly effective tool to increase engagement within your target market. At the same time, they can increase your overall conversion rate.

But why are interactive elements on a website important and why does interactivity matter?

First and foremost, interactivity matters because it works. If used correctly, the interactive website elements can increase user engagement, which correlates to higher conversions. In general, interactivity works because it makes users feel more involved in the process, and not simply passive observers.


Well, the carefully positioned interactive elements on a website draw the user in and make them feel like they are part of the process, rather than a passive user waiting to be sold to.

Ways to make your website more interactive

Have you ever wondered how to make an interactive website?

What interactive website elements should you use?

If you have had any of these questions pop in your mind and really want the answers, then take a look at some of the most useful interactive website elements below.

Interactive infographics will take you one step further

We are aware that infographics are nothing new but interactive infographics go one step further, if you really want to increase user engagement.

When it comes to interactive website elements, the options are varied. The infographics themselves can be as simple or as complex as you like and there are endless ways to make them interactive.

However, we can say upfront – there is no perfect way to design an infographic. You can be as creative as you like but do not cross the line and sacrifice user experience for the sake of cool design.

Ways to make your website more interactive using infographics

Simple interactive tweaks can draw attention to certain parts of the page, encouraging users to keep clicking through in order to discover more information.

On the other hand, if you want to try out a more complicated version, you can use personalized infographics which are designed to transform data according to the user’s requirements.

Interactive animations will make you stand out from the competition

Interactive website elements can help you leave a good first impression, and we all know how important those are today.

As the marketplace tends to be overcrowded, your website might need all the help it can get to stand out. This is where animations come in handy.

They can not only significantly enhance the user’s first impression about your website, but also pique their interest just long enough for them to start diving into the information provided to them.

Animations are very useful as interactive website elements due to the fact that they can immediately show the user your website is different from the others. With the competition as fierce as it is today, a little interactive animation can be the difference between obtaining an engaged new customer and losing them to a competitor.

Virtual product testing is incredible for e-commerce

The obvious drawback to shopping online is that you don’t really have the try before you buy option, and this is especially an issue when buying makeup or any other decorative products.

Luckily, interactive website elements have changed this with an element called virtual product testing, which enables users to try products online, before commiting to a purchase.

For example, this can be done by asking the user to upload their photograph, which is then used as a backdrop for product testers. The users are instantly engaged and indirectly encouraged to explore other products, test them and possibly purchase – either way, it is something they definitely wouldn’t have done before.

Surveys have multiple benefits

In order to obtain customer feedback, you need surveys. However, sometimes collecting information this way can be a difficult task.

Not only can surveys be implemented as a great interactive website element that will encourage your customers to share their opinions and views; they are a great tool for collecting valuable customer referrals.

Surveys are also very useful when implemented as short questionnaires. They play an important role in enhancing the overall customer experience by ensuring that customers feel listened to and valued, and that their opinions actually matter.

You can choose to share a survey immediately after a consumer purchases a product or a service, which will increase the chances of that customer using your services again.

Similarly, by asking your users to complete a survey in order to get feedback, you can improve your site and resolve any issues to provide a better service in the future.

Interactive website elements are great for e-commerce or lead generation sites

The more someone interacts with your website, the more likely that person is to make a purchase. Now, the action itself can be provoked by a video, filling out a survey form, listening to an audio clip, clicking on a share button, etc.

If the main purpose of your website is ecommerce or lead generation, there are a few cardinal rules you need to observe before you decide what kind of interactive website elements will work best for you:

  • You need to make sure that it’s easy for the visitor to understand how to engage with the interactive element
  • The element should respond quickly and should be bug free, leaving no room for any frustration.
  • Make your interactive element stand out to catch the user’s eye.

Interactive website elements are especially useful for lead generation websites. Certain tools that you use for the purpose of generating leads, such as smart wifi, can become more visible.

No matter which elements you choose, you can rest assured that your website will rapidly improve in terms of user engagement, as well as in your own ability to pick up useful customer feedback.

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