How to use QR code menu to sell more

QR code menus… Who would have guessed they would become such a big thing?

Yet, here we are. The COVID-19 pandemic has certainly accelerated this change and rolled out the red carpet for more advanced and digital menus. 

This new and advanced way brings a few benefits to it. 

  • You can update your menu easier and without any cost.
  • Ordering food becomes faster since guests don’t need to wait for waiters. 
  • Your team is more efficient and there are fewer human errors. 

Those benefits can help you to grow and increase profit. 

Customers will probably have a better experience. 

Your team will probably have more energy to provide top experience. 

But it’s all probably or maybe…

What you need is something that will directly increase sales, generate more bookings and more returning guests. 

And yes, you are going to discover how to use your QR code to do exactly that. 

The power of a QR code menu

So let’s imagine the situation. A customer enters your restaurant.

He pulls out his smartphone, ready to choose something delicious and refreshing. 

The QR code menu is scanned and instead of only a list of drinks and food… BOOM!

Before customers see your menu, a pop-up appears that asks them: Want to get a special discount? 

Now, let’s stop for a moment, and go back to the beginning. 

The customer is already in your establishment, ready to give you money. 

So, why on earth would you want to lower the amount you should receive? 

Well, it’s not that you are giving a discount for free… Instead, you are using discounts as bait to collect the phone numbers of your customers. 

qr code menu

What’s the big deal with customers’ phone numbers

Two words…text marketing! 

When customers give you their phone number, you have a green light to send them promotional messages…and that is big for bringing in more sales and more revenue to your restaurant. 

Statistics show that people redeem coupons 10x more if they are sent via SMS than any other coupons. 

Even customers tend to enjoy text marketing more than any other channel, which is best shown in an incredible fact: 98% open rates while email receives around 20%.

So yes, text marketing. And for text marketing, you need the phone numbers of your customers collected in a TCPA compliant way. That’s where your QR code menu steps in.

What kind of discount can you offer

As we mentioned earlier, you want to offer some kind of tempting bait so that your customers feel it’s worth the price of their private information. 

The type of discount you are going to offer will mostly depend on two things. 

  • Your usual customer base and your restaurant
  • Your goal

 

You are not going to offer the same type of discount if you are a small bakery on the corner, a well-known steak house or a coffee shop with high traffic. 

Craft the offer so it best suits your ideal customer. 

Here are few ideas to think about:

  • Buy 1 get 1 free
  • % coupon code
  • Free dessert
  • Free coffee
  • Exclusive meal combo

 

Now, the second part of your discount will be your goal. 

For example, if you have busy days – but empty tables during dinner, consider offering an attractive discount for dinners for two. 

If you want to create loyal customers that visit you every morning, free coffee with pastry would be a great idea. 

See where we are going with this?

The purpose of coupons and discounts is to increase sales, but we want to think a step ahead and take control over those sales and direct customers in the right places. 

In the end, a half-full restaurant at dinner is better than an empty one. 

If you are not a fan of discounts and you don’t offer them in your restaurant, you can always try to ask for customers’ phone numbers as mandatory to access your QR code menu. However, this method isn’t the best approach since it can get your customers upset because you are not offering anything but asking for a piece of private information. Yet, there is a solution that could possibly avoid this.

Use the QR code menu to promote events

Even if you don’t want to use discount codes in your restaurant to collect phone numbers, you can still take advantage of your QR code menu. 

Instead of offering discount codes, ask your customers if they would like to be informed about special events you are holding. 

Or, use the full power of an easily customizable QR code menu and frequently promote events for the current week. 

For example, if you have a special event on Saturday, ask customers if they want to make a reservation; if they do, collect their name, phone number and number of people.

How to start selling and earning after you have the customer’s phone number

The customer claimed their discount. You got his/her phone number. 

Now, the question is: what to send? 

Since they already claimed one discount or coupon, you are expecting they will visit you again. But, that doesn’t have to stop there. 

Once you collect customers’ phone numbers, you are able to reach them any time you want, which means you can use text messages to fill empty tables and push sales using text marketing. 

Does that mean that you should send text messages to your customers every day? 

Well, no. Look at them as your friends, but not best friends; rather, those types of friends you see once or twice a month. 

So, 2 times a month? It can be a good start, but as you know, life tends to get busy. You can’t expect that someone will always respond to your invitation – in other words, it could be blown off. 

Unfortunately, there are no universal guidelines that can tell you how often you should send messages to your customers. In most cases, businesses send 2 – 4 per month, while some go up to 4 – 6 messages per month. Here, your knowledge of your customers – and the experience that you will get through time – would help you to find the optimal number of text messages that work best for you. 

Our recommendation is to start slow, and once you see what the response is, you can increase the number of messages, if needed. 

Okay, now it’s time to break down what your text message should look like.

Each SMS should have 4 elements:

  1. Introduction. 
  2. Present offer. 
  3. Create urgency. 
  4. Explain how to get the offer. 

 

Let’s see this in a real example. 

  1. We made an introduction since you don’t want to make your customers wonder who is this. Even if you have communicated with them earlier, in most cases they won’t know who is texting them if you don’t put your business name there. 
  2. We have presented here an interesting offer. 
  3. Specific time and date create urgency. 
  4. A simple call to action that tells them exactly what to do if they want to order.

How to use your QR code menu to increase sales

If you don’t know how to create a pop-up, storage customers’ phone numbers, and send text campaigns from one place… Referrizer is a tool that can help you to execute this amazing strategy for your restaurant. You will get:

  • Support that will create a pop-up and connect it to the QR code menu to catch customers’ phone numbers.
  • Easy to use Contact management system where you can store new and old contacts.
  • Text marketing feature that will allow you to send automated SMS to your customers. 

Schedule your personalized demo here

Best way to get reviews from your yoga students

What does a yoga studio with 595 5-star Google reviews needed to do to achieve those results? We took a look and decided to share 2 of the steps needed.

Everyone loves reviews.

Potential students check them to see if other people experience…

While for you, that’s one of the signs that you are doing the right job.  

However, everyone is aware how hard it is to get reviews.

Before we start… when it comes to reviews, there are two things we should get out of the way. 

  1. Collecting reviews isn’t the most pleasant thing to think about after a long day at work.
  2. Asking for reviews can sometimes feel like you are bothering people. 

But even if boosting your online reputation isn’t at the top of your priorities, it should be… Statistics show that one review can increase conversion by 10%. Now, the real question is how big of an impact 5 – 10 reviews would have?
Another important thing…research shows that businesses that get more than 25 reviews in 3 months earn 108% more than average

Now that we know the value that each review brings, let’s see how this yoga studio obtainted 595 Google reviews with 5 star rating.

1. Email as a review request.

Yes, this yoga studio uses simple email to ask its students for reviews. However, the impressive thing here is how smart they use it. 

Instead of bulk emailing everyone on their list and seeing only a low 2-4% click-through rate, they wait for the perfect moment to ask for a review.

When students visit them! 

Genius, right? 

With Referrizer, advanced tools – like reputation management, loyalty program and email marketing – allow you to recognize when people visit you, and you can send them fully automated review requests, without involving your staff members.

The best thing is yet to come. 

As you know, it is possible to overlook one email among 50 others you received that day. 

So, in case that customer hasn’t opened the email in 2 days, an automatic follow-up will go straight to their inbox. 

By doing so, you can reduce the chance that a messy inbox costs you a positive review. 

How can you know if it’s going to be a positive review?

That is an excellent question.

If you really think about it, not every student will have nice words about you. 

Even if negative feedback is always valuable, it comes with the cost of a damaged online reputation. 

So, is this way of collecting reviews a double-edged sword that, at any moment, can cause more damage than benefit? 

In case you are sending requests for reviews on your own, yes, it can result in a few negative reviews. 

That is not the case for the yoga studio client we are talking about, since they use Referrizer Reputation management software , allowing them to protect their online reputation by publishing only positive reviews. 

So, when people receive an email and decide to give the review (positive or negative), they will see something like this:

How to get reviews for yoga studio

In the case of a negative experience, people will be able to write reviews that are only visible to you… And if your student had a positive experience, a green smiley face will lead them directly to your Google reviews. 

Possible alternative?

If email isn’t your thing, or it seems too complicated, you can always go with an alternative. 

Text marketing is the best replacement for emails. According to a 2016 survey conducted by 3Cinteractive, 48% of participants said they actually prefer to communicate with brands via SMS, as opposed to the 22% that marked an email as their preference

An even more exciting research cites that SMS marketing has an open rate of 98%! Meanwhile the email marketing open rate is around 20%.Now, you don’t want to personally wait for every student to leave your business so you can send them an SMS. Even if you have your staff do it, that wouldn’t be the best option. Here at Referrizer, we have automated text marketing so you can take advantage of the high engagement that SMS gets without sacrificing your time. 

How to write a text message as a review request?

Simply compose the text message that will politely ask for a review, the same as you would do with email. 

But keep it short, concise and direct, without any unnecessary words. Not sure how your text message should look? At Referrizer marketplace, you can check out templates that businesses like yours use for their text messages. 

Before you grab your phone and start texting your students, make sure that they actually want to hear from you. 

If they agree, this means that they have opted in, and you have the green light for messaging them. Don’t have a customer database? Here, you can see how to collect phone numbers of your customers using Referrizer.

2. Loyalty program

There is no question anymore if loyalty programs are necessary. Having a loyalty program is simply a must nowadays for yoga businesses.

In addition to motivating students to spend more and visit you more, this yoga studio takes full advantage of their loyalty program and uses it to collect reviews.

How do they do that?

Since they use points for a loyalty program, students are able to earn points by posting reviews. And, guess what? Posting reviews brings the most points. 

How to get yoga reviews

The best thing is that neither the staff nor the owner need to keep track of reviews and points. 

With a loyalty program and reputation management in place, the Referrizer system recognizes when students post reviews and automatically awards them with points. 

The outcome?

A yoga studio has a super effective system to continually collect fresh reviews, protect its online reputation from bad reviews…and all on autopilot.

Need more reviews for your business? Book a free demo to see if Referrizer is a good fit for you. 

How to collect phone numbers of your customers using Referrizer

Learn how to get a green light for text marketing messages. 

Having a bunch of customer email addresses is cool. But if you ever launched even one text marketing campaign, you know how much higher engagement you get. 

So the real question is how can you get customers to give you their numbers?

We get it… Emails are much easier to obtain…but acquiring phone numbers can bring you a lot more in the long run.

According to a 2016 survey conducted by 3Cinteractive, 48% of participants said they prefer to communicate with brands via SMS, while 22% marked an email as their preference

And here is email vs. text marketing, side-by-side. 

 

Email Marketing

SMS Marketing

Open rate

19% – 26%

99%

Click-through rate

6% – 9 %

19%

Response rate

20%

45%

Average time to respond

90 minutes

90 seconds

Coupons redeemed

2% – 4%

30% – 50%

*source: Hubspot, Tatango, 99firms, Gartner, Campaign Monitor, Point of Sale

The good news is that Referrizer gives you 5 creative ways to collect your customers’ phone numbers in a TCPA compliant way.

Among these 5 ways, you will find:

2 ways for collecting information about leads that you can later turn into customers

2 ways for collecting information of existing customers so you can get them to spend more in the future…

And one ultimate way for both situations. 

Let’s dig right into it. 

1. Website widget

Website widget is a great tool that allows you to boost your sales and, at the same time, collect phone numbers of potential customers.

With a website widget, you will be able to promote special offers directly on your website, and for people to claim it, they will need to provide information, like their name and phone number.

Small business marketing

Once the visitors claim your offer, you will have their contact information in your Referrizer database. 

And in case potential customers don’t show up to redeem the special offer, you can always reach out to them without any worries, because by claiming your rewards, they opted in for your messages.

One New York gym managed to collect 1551 phone numbers of leads using only a website widget, which resulted in 351 new paying customers.

2. Smart line

In Referrizer, you have a dedicated number that keeps track of every call your business receives. Once your Smart line is active, you will be able to recognize if the number that is calling you is an existing customer or a potential one.

The outcome? 

If it is a new customer when the call is over, he/she will receive a text message that asks if he/she wants to be notified among the first about exclusive and limited deals… If he/she replies “YES”, that is the green light for you to send he/she promotional messages.

Small business text marketing

Using a Smart line to collect customer phone numbers, a small salsa dance studio from Seattle collected 1120 new contacts. 

3. Keyword auto-responder

This tool comes in very handy, both for your new and existing customers. In some cases, someone will be your customer for years, but you still don’t have their permission to include them in your text marketing messages. 

You never asked? They didn’t feel the urge to share it? There are plenty of reasons. But a keyword responder can change that. 

How does it work?

All you need to do is: share an image on your social media, flyer or poster in your business that says: Send special keyword to receive a special reward. And don’t forget to include your Smart line phone number, where customers can text you. 

4. Check-in via iPad

This method is super focused on existing customers only and it works together with your loyalty program. 

If you are working on improving your customers’ retention and having a loyalty program in place, you need to have a way to track the number of customer visits to give them the promised rewards. 

In Referrizer, one way to track customers’ number of visits is to let customers check in on your business iPad by typing in their phone number. 

So, even if you have customers who didn’t give you their phone number, but still want to be a part of your loyalty program, this is the way to go. 

5. Wi-Fi

Another super helpful tool you have in Referrizer allows you to take advantage of the free Wi-Fi you already offer. This approach is super effective in collecting customers’ phone numbers.

How does it work?

When your customers want to use your free WiFi, they will need to insert their phone number and name, but just the first time. After that, whenever they visit your business, our system will recognize them and will automatically connect them to your WiFi and check them into your loyalty program. 

Why does it work? 

At first glance, asking customers for private information such as phone numbers for free WiFi seems like it wouldn’t work. The beauty of this approach is that you are not asking for their phone information without any reason, but you are doing so to notify them about special offers. Same as for Smart line. 

Small business marketing

Need a hand?

If you want to start using some of these 5 ways to collect your customers’ phone numbers, but you are not sure how, contact our support team and we will get back to you in no time!

Text message marketing for businesses – What you need to keep customers coming back

With people turning to cellphones as their main method of communication, mobile marketing is becoming more relevant than ever.

A survey by Salesforce has shown that the number of marketers who use mobile channels to communicate with customers has grown from 53% in 2018 to 69% in 2020.

Even with this rapid growth, 43% of those surveyed are still planning to increase their use of mobile marketing tools.

This shows that mobile channels, such as text messages, push notifications, and applications, are being used more frequently.

SMS marketing could be the tool you need to outgrow your competitors.

A survey by 3Cinteractive in 2016 showed that 48% of customers prefer to receive loyalty-related information via SMS than through other channels.

According to ZDNet, 80% of consumers wish they get more texts from businesses.

We’re not even talking about results yet, but these numbers are enough reason to learn how business text messaging can help your marketing efforts.

What is text message marketing?

Text message marketing is a way for businesses to promote their products to consenting customers by sending personalized text messages (or SMS) with a clear value.

If you want repeat customers, business text messages should be a part of your mobile marketing strategy. A well-put text message can help you increase brand awareness, engage with your loyal customers, and even grow your sales.

It’s the perfect way to communicate with existing customers, especially if most of them are cellphone users (which over 67% of the world population are, according to BankMyCell).

There are two kinds of text messages a business normally sends out.

  • Promotional texts, such as offers, discounts, and sale reminders
  • Transactional texts, such as appointment reminders, order confirmations, and account activity reports.

Some businesses use text messages to gather customer feedback and open an SMS channel for customer support, as the response rate is higher compared to other channels.

Depending on your business, the campaigns you’re running and the results you get will vary.

How effective is text marketing for businesses?

To see the impact of text marketing for businesses, let’s compare its average results with its closest, more popular relative: email marketing.

Text message marketing and email marketing have a lot in common.

You can access both via mobile, they’re sent to customers who opted in, and both are used to inform users.

But how different are the results you get?

 

Email Marketing

SMS Marketing

Open rate

19 – 26%

99%

Click-through rate

6 – 9 %

19%%

Response rate

20%

45%

Average time to respond

90 minutes

90 seconds

Coupons redeemed

2% – 4%

30% – 50%

*source: Hubspot, Tatango, 99firms, Gartner, Campaign Monitor, Point of Sale

 

At a glance, you‘ll notice that SMS marketing is much more effective than email marketing.

So, does this mean business text messages are better than email?

Yes, and no.

Compared to email marketing, SMS marketing is an excellent way to hit your customers with bursts of urgent information.

However, email marketing is a reliable channel if you need to inform your customers using long-form content.

While the results of a text message marketing campaign are staggering, it’s still not enough to hold up your business as the only marketing campaign.

Text message marketing flourishes when you use it in tandem with other marketing channels, such as email marketing, referral marketing, or loyalty programs.

Why should you send a business text message?

As you can see, SMS marketing has a delightful success rate.

If you’re a marketer who has struggled with meager success rates before, pick your jaw off the floor, and let’s find out how these astronomically high numbers are possible.

1. It’s sent directly to your customer’s inbox.

Unlike emails, which have to battle spam filters and competing newsletters, business text messages are delivered straight to your customers’ notification panel.

It’s delivered instantly, with a push notification, and your customers don’t even need to download an app to get updates.

Using text messages to relay urgent information about your business makes perfect sense.

Your customer’s phone is something they stare at often. The chance of getting their attention is much higher than emails, which people rarely check unless they really have to.

2. It’s interactive

Your exchanges with your customer are interactive and quick. Thanks to the push notification, people notice your messages quickly, hence speeding up their response time.

As it’s designed to be a 2-way conversation, text messages are the perfect channel to engage with your customers. Each party only gets 160 characters to say what they want, leading to a quicker sale and problem resolution.

3. It’s easy to set up and manage

Unless you want your thumb to fall off, using a tool to send bulk text messages for your campaign is the natural course of action.

Automated text marketing platform helps you manage tasks for your campaigns, such as tracking your metrics, adding autoresponders, personalizing your texts, tracking compliance, and eventually sending your messages.

Loading off these menial tasks to software lets you focus on what’s more important — nurturing relationships with your customers.

4. You’re talking to people who already care

You need permission from your targets to send emails.

Since they opted into your messages, it’s safe to say that you’re talking to people who are already aware of your brand AND want to hear about opportunities to purchase more from your business.

Sending relevant offers to people ready to buy makes it easier to produce a positive ROI.

5. It boosts the results of other campaigns

If you’ve been operating for a while now, chances are you have other marketing channels.

Adding business text messages to your army of strategies can help you boost the effects of your efforts, particularly with retaining and delighting existing customers.

Text message marketing is arguably the most intimate form of communication you can have with your customers, and a quick reminder to check out other marketing channels can boost your results.

While it’s an excellent channel to connect with loyal customers, text marketing for businesses has its disadvantages.

For one, it’s limited to 160 characters. And then there’s a strict law you have to follow, the TCPA, which forbids you from sending unsolicited messages to protect consumers from spam.

Despite its limitations, text message marketing is still a great channel to add to your toolbox. It’s all the more reason to combine business text messaging with other channels.

How do you create a text messaging campaign for business?

Here’s a step-by-step guide to make sure your first campaign is on the right track.

1. Create a goal

A successful campaign needs a SMART goal.

Running a campaign without a clear goal makes it harder to measure your success rate. With a goal set, you get clarity about the requirements you need to fulfill, and it gets easier to identify your mistakes.

2. Pick a mass text message marketing tool

Using a text message marketing tool takes a lot off your plate.

Find a provider that can help you not only with sending out bulk text messages but also with managing your SMS marketing campaign.

By automating your whole text marketing process, you can focus on optimizing your text marketing campaign to delight your customers and improve customer retention.

3. Check local guidelines

Rules regarding text marketing for small businesses vary for each country. Check to see that you’re not violating any rules determined by local authorities and what consequences you’ll face if you violate any.

If your targets live in the US, pay attention to the FCC’s guidelines, particularly the TCPA.

Here’s the gist for you: Always have written permission from your contacts before you send any promotional text.

However, transactional texts, such as order confirmations, appointment reminders, and schedule updates, are excluded from this rule.

This is a crucial step, as you’ll face a hefty fine later on if you violate the rules. Violating the TCPA can lead to a fine for up to $1500 for each message you send.

4. Gather contacts using opt-ins

The TCPA isn’t the only reason you need to ask for permission from your contact.

It’s a professional courtesy. It also boosts your ROI and helps you with your approach when you craft your messages.

Running an effective campaign becomes easier when you know that your targets are interested in your products and you have the data to help you create a relevant offer.

Use an opt-in campaign to gather consenting customers quickly.

You can gather contacts using a QR code, asking them to text a keyword to a number, or if you’re using online transactions, adding an opt-in at your checkout pages.

Here’s what you need to include in an opt-in text:

  • an explicit text stating your customer’s consent
  • an exit route for customers who don’t want to stay in your contact list
  • any terms or charges they need to know when they sign up to your list

If you’re interested in boosting your opt-in rate, you can also provide gifts for customers who signed up to your contact list, like a special coupon or exclusive content.

text marketing for businesses

5. Segment your contacts

Personalization drives better results for many businesses.

By segmenting your contacts, you’re making sure that you’re targeting a specific target with offers you’re sure they would love. Personalization gets more results than blasting out a generic text message that resonates with only 1% of your target audience.

Having data like loyalty programs, past purchase history, and their interests also helps you design a much more effective campaign.

By only sending text messages relevant to your target customer, you’re saving resources and making your customers anticipate future messages.

6. Plan your texts

Planning the who, when, and what of your business text messaging campaign is a big part of it. Let’s break them down.

  • Who’s your target?

This is where the personalization you did earlier comes to play. It’s easier to plan a campaign when you know exactly who your targets are. The more data you have, the easier it is to pick a relevant offer.

  • What do you want to say?

What you say in a text matters more than you think, especially as you only have 160 characters to attract your customer’s attention. Follow the 4 golden rules to make sure you’re getting the optimal response from each message.

  • When do you want to run the campaign?

Scheduling timely offers can help you drive up your sales quickly. For example, if you own a restaurant, blasting out a pre-lunch text message for a coupon can drive up your sales during lunchtime.

Other timely offers you can target include special events, such as holidays, birthdays, or even change in seasons.

7. Track your metrics

Tracking your metrics is essential if you want to improve future campaigns.

By gathering more data, you get a deeper understanding of your customer’s preferences, which helps you design future texts so it produces better results.

What you need to know before starting your first SMS marketing campaign?

Before sending your first text, here are some rules you need to follow to craft an irresistible message.

Rule 1: Personalize your texts

Personalizing doesn’t only help you come up with relevant text ideas, it also works great to catch your customer’s attention.

Greeting your customer using their names is a great tactic and can increase engagement up to 20%.

To save you from awkward mistakes, make sure your customer’s information is accurate and updated. It seems trivial, but sending out texts with the wrong detail will hurt your company’s image.

Rule 2: Identify yourself

SMS is an intimate channel.

Often, businesses forget that their customers also get a lot of messages during the day. They can’t keep track of every unknown number coming their way!

Identifying your business in your message proves your credibility, and will get your messages opened much faster.

Use something your customers can recognize. If they know you by name, then use your name. If they know you by the name of your company, use your company’s name.

Rule 3: Percent, not dollars

This is a technique you should use when sending out discounts and coupons.

Hooking customers in with a clear value increases the chance of your coupons being redeemed.

Customers are thrifty. They love discounts, and they need to know how much they’re saving.

Make it easier to recognize the value of your deal by using percentage instead of prices. Not everyone knows your prices by heart, and even if they do, they still have to do some mental math.

Tip: When sending out offers, ones with 40% discounts or more are far more likely to excite your customers. Texts with less than a 40% discount get much less response.

Use offers like this to nudge passive clients and fill up your cashbox when business is slow.

Rule 4: Create urgency

Another tried and tested trick. It’s a technique you see often with deals.

Words like ‘limited,’ ‘today only,’ and (on follow up texts) ‘ending soon’ are ones that get your customers so anxious.

The kind where they feel the need to buy from your business before missing the chance to save.

Limiting the number of purchases also works well with creating urgency, as it lights up people’s competitive spirit, and you get your sale faster.

text marketing for businesses

How businesses use Text messages?

Text messages are great if you want to interact with your customers and improve engagement. They’re also excellent if you need to blast short bursts of urgent information.

However, you can also use text messages as a channel to:

1. Attract past customers

Nudge past customers to win them back via text.

Any customers that haven’t been around for a while?

Shoot a quick text signaling you noticed their absence and offer an incentive to make a purchase.

It’s a highly effective win-back campaign you can use to regain past customers and grow the loyalty of your existing customers.

2. Build your reputation by asking for feedback

Feedback and social proof are necessary if you want to grow your business.

Shooting a quick customer satisfaction survey through text after an interaction with your customer yields a 22% response rate, double the response rate of surveys sent through email, as reported by Delighted.

Great responses?

Awesome, ask them to post a review!

Bad ones?

Still awesome, now you know what you need to improve in your business.

To boost your chance of success, offer something in return, like an exclusive coupon or discount.

3. Ask for referrals

There’s a reason referral marketing is the oldest technique in the book. Even today, word of mouth is still the most effective way to get new customers.

There are a couple of changes, however. Rather than waiting to get recommendations, you can get them yourself by asking for referrals from your loyal customers.

Offer a referral program to satisfied customers and create an army of brand advocates to help you get more buyers.

It’s a win-win-win.

You get more sales, your loyal customers get rewards, and more people can benefit from your products!

Great products and services + recommendations from people who love your brand?

Your marketing army is going to grow exponentially.

4. Promote coupons or services

Texting your customers of events, discounts, or coupons can boost your sales, keep your customers happy, and improve customer retention.

Offers and discounts delivered to your customer’s phone alert them of any opportunity to save money on their next trip to your store.

Exclusive coupons, on the other hand, are a great way to show your appreciation to loyal customers. They are usually marked with a unique code your customers can exchange when they visit.

Tip: combining text message marketing with your loyalty program to deliver the best deals to your best customers also helps you reward your customers appropriately.

How Referrizer can help?

Text message marketing is a simple and cost-effective way to boost your sales and connect with loyal customers. It’s a growing trend among businesses, and it’s only getting started.

Implementing the suggestions written in this article will help you launch your first successful SMS marketing campaign.

As we’ve said, text marketing campaigns are best combined with other campaigns, like email marketing, loyalty programs, and referral programs.

Integrating a text marketing campaign into your existing campaign is as important as planning the campaign itself, as a full set marketing strategy helps you get better results.

Referrizer combines local marketing tools into one platform to help you automate all your marketing efforts.

Referrizer helps you integrate your marketing campaigns so you can get the best results possible from your efforts. We also help you partner up with local businesses so you can grow your economy together.

Want to power up your business using the local community? Sign up for free to find out how we can help.

How to get more paying members – 4 powerful methods for fitness businesses

One of the most difficult things in running a fitness business is attracting new customers, especially with all the competition out there these days. You know that the more members you get, the more profitable your business will be.

When it comes to getting new members, you can’t expect people to simply walk in and sign up. 

It is a more complex process. First, you need to catch people’s attention, turn them into leads, and then – hopefully – some of those leads will become paying members.

Here are 4 powerful ways to get more paying members:

1. Word-of-mouth marketing

Fitness referral marketing

Referrals, also called “word-of-mouth marketing,“ have always been an effective method for acquiring new members. In fact, a Nielsen study found that 92% of consumers around the world said they trust word-of-mouth, or recommendations from friends and family, above all other forms of advertising.

The good news is that people are already talking about your business. Existing members casually mention an amazing training session they had and, in this way, they spread the word about your business. 

By doing this, they certainly brought in some new people. But the truth is that this is only the top of the  iceberg. 

The goal is to get your existing members to work hard to bring people for you, the same as they work hard in your gym. 

But how do you do it?

To make it easier, you can look at it in 2 parts. 

Offer special rewards to your members for referrals.

Studies indicate that more than 50% of people are likely to give a referral if offered a direct incentive, social recognition, or access to an exclusive loyalty program  –  Software Advice

So, providing rewards works. But is a bottle of water enough for a referral? Probably not. The more attractive the rewards you have, the more referrals you are going to get. Here are some rewards you could offer:

  • A discount on their next membership extension
  • Premium memberships options, such as scheduling before regular members
  • Free services that aren’t an expense to you (e.g. diet plans)

Now that you have people to refer friends, you want to make sure referrals are converting. 

To do so, you can create a two-way incentive program. This means that you reward your existing members after the referral results in a new member, and you welcome the new member with an incentive. 

For example, you can give the existing member a 20% discount on their next membership extension, and you can give the new member a 10% discount on their first month.

Promote your referral program.

This is commonly overlooked. After investing so much effort and resources in a good referral program, members aren’t aware that it even exists. That’s why it’s important to promote the program, and this means taking the extra step. In the end, this is the most cost-effective marketing method you can find. 

How do you promote the referral program? Here are some ideas:

Use your social media platforms: You already have an audience there. Let everyone on your social media know about your new referral program by using engaging images and short descriptions. Explain the rules and make sure that everyone understands that their engagement will be rewarded. 

Staff: Encourage your staff to casually remind members about the great advantages of your referral program. 

Make use of empty surfaces in your business: Sometimes you won’t be able to inform your members about the referral program by communicating to them directly, therefore you should resort to indirect communication – posters in your own business. Set up conspicuous posters in different parts of your fitness studio where members will notice them, such as:

  • At the entrance of your business – doors, gates, windows, etc.
  • Inside the fitness studio on the walls
  • Locker rooms

Print out regular size flyers containing information about the referral program and keep them on your front desk.

Website announcement: If you have a website, it would be a waste not to mention the novelty there. You can use the same image you used on your social media with a short description.  

Email/text promotion: If you collect your members’ information when they sign up, use email and text marketing to promote your referral program. 

 

In contrast to these tips, there are a few red flags with referral programs that you can easily overcome by paying attention to the steps below.

  • Make sure members are not abusing your referral program. If you’re offering rewards to members, you don’t want to spend resources on giving them dozens of rewards while your member count stays the same. Give rewards to your members only if the referrals become members of your fitness studio. When the new member gets his membership, then give the reward to the member who was the referrer.
  • In referral programs, simplicity is key. To avoid unnecessary confusion make sure not to overcomplicate your program, and define the rules clearly.

2. Social media

Social media is not just a place where you can build your brand, it’s also a great place to generate leads. It’s cost-effectiveness is proven in a Quicksprout statistic which states that 63% of companies using social media saw an increase in marketing effectiveness.

There are two types of social media marketing – organic and paid. 

Organic involves posting content regularly on popular social media platforms such as:

  • Facebook – With almost three billion active users, it’s a must!
  • Instagram – A platform where 90% of users are up to 35 years old, which makes it a big potential for fitness studios.
  • Pinterest – Yes, Pinterest is a great option for raising brand awareness

So, the question is, which type of content should you put out if you want to generate leads from your social media?

The goal is to stop the average person from scrolling down the feed and taking a few seconds to actually read your post. In order to do this you must make your post interesting and useful:

Here are a few ideas for high engaging content:

  • Common mistakes among popular exercises – educate your audience. There are certain exercises members tend to do wrong, over and over again, which can result in serious long-term injuries. Inform them about the possible injuries and educate them how to do the exercises correctly.

 

  • Workout systems for targeting specific muscle groups – this is always useful. Post tutorials of a 5 minute morning abs exercise tutorial for your members to do at home, or a full booty workout program at your gym.

 

  • Nutrition and diet tips – “You are what you eat.“ Remind your followers that the most intense workouts in the world won’t bring them much muscle gain(or weight loss) without a proper diet plan. Don’t just remind them not to eat junk food – instead, post recipes for a healthy pre-workout shake, or a nutritious post-workout meal.

 

Even though social media is a cost-effective method, it will take some time to actually get members to utilize it. You have to generate content on a consistent level (daily, or at least three times a week) and make sure that it is quality content, with attractive designs. 

Also keep in mind that besides posting images and textual posts on your social media, you should also focus on putting out video content – videos of challenges, workshops, demonstrations of exercises, etc. Video content is very powerful as it is shared 12x more than images and texts posts combined.

3. Facebook ads

Opposite of organic social media marketing, Facebook ads is a paid, lead generation tool, done through the ad platform of Facebook. Even though it is a very popular method for generating tools, it can easily become a bottomless pit. Here, we will focus on what measures you should take to prevent that from happening, while successfully generating leads from your Facebook ads:

Promote special offers – Free intro week, discounts for certain programs, VIP one-day pass (which would give them exclusive privileges).

Promote special events – Host fitness seminars and workshops in your fitness center in which experts will educate your audience in different aspects (e.g. benefits of a healthy diet).  You can also contact popular athletes or celebrities that enjoy grinding in the gym and host a meet and greet.

Time your offers correctly – Sometimes timing is everything. People tend to make the decision to become healthier and fit at certain periods, such as the beginning of the year, or during the spring, in an attempt to get that summer body. Use that to your advantage by incorporating their needs to your ads. Create a special 30-day New Year’s challenge, or a last minute “summer body workout.”

Want to see a good ad in practice? 

Here is an example:

Fitness marketing

Don’t forget to use the simplicity and power of the AIDA formula in your ad. 

AIDA stands for:

A: Attention.

I: Interest.

D: Desire.

A: Action.

First, there is an attractive video that clearly shows online training (Attention).

“Don’t hit pause” in the first sentence is so powerful because it directly speaks with the target audience who may lack the motivation to train from their home (Interest).

“Science-backed” and “technology-tracked” represent the principle that separates them from others. It is something unique about their proposition (Desire).

“Sign up for a live coach-led workout today” is a simple but powerful call to action. In the description of the ad, we can also see the same call to action, the only difference here is highlighted that it is free (Action).

Need more ideas? Check out 25 offers that attract potential customers like a magnetic force

4. Partner up with local businesses

How to promote fitness business

Last – but certainly not the least – partnering up with local businesses is a very effective method for generating leads. In fact, 54% of businesses say partnerships drive more than 20% of their total revenue. (Partnerize, 2018)

If you are looking for new members, a good thing would be to look at places where they already hang out. This doesn’t mean that you should reach out to other gyms – instead, find local smoothie and protein bars that your target group already visits. 

They will be willing to do this because it is mutually beneficial. For example, your members get a discount in their products, and in return their guests can get a discount on your membership. It is a win-win situation. They get returning customers every day, and you get new members.

No smoothie bar or any similar businesses near you? Contact local businesses and offer to give their employees a discount on your membership. You can also offer them a unique team building experience by organizing group challenges for them with a prize at the end. Organize the challenge into several different stages, a point system and whichever team has the most points – wins. Keep in mind to make challenges in which everyone can participate such as:

  • Longest rowing distance in a certain time frame per team.
  • Tug of war – a classic competitive game everyone is accustomed to since childhood.
  • Shortest time for a ten-yard sprint per team.

Once their employees come to your fitness studio for the challenge, they’ll see what you have to offer and some of them will become regular members of your fitness studio. And even better – they’ll talk to their friends about the experience which will result in a huge increase in word of mouth marketing. It’s a win-win situation! 

Now, with this newly acquired knowledge you can start implementing our methods – but only one method at a time. Focus your time and resources on improving one method to perfection and then move on to the next. 

You can speed up the process if you know a friend that could have use of these methods. 

You can start to implement one, and your friend can implement another. Once you both develop each method to perfection, you can share valuable experiences and knowledge with each other. For example, notify each other about challenges that could happen or show more efficient ways for implementation.

Do you send emails to your members? Here you can find 10 best performing emails for Fitness studios.

Best tips for creating a winning spa loyalty program

The profitability of spa businesses mostly depends on returning clients. Clearly, you want to find a way to get your clients to visit you more and spend more money. 

Among plenty of methods for increasing retention, loyalty programs have been shown to be the most effective method you can implement without extra effort.

Why you should use a loyalty program in your business?

Everyone has had at least one experience where a regular client stops patronizing your business. Not the best feeling, right?

On the other hand, you have clients that have been with you since day one. 

The purpose of a loyalty program is to create more of those clients and help you prevent repeat clients from leaving. The best clients are loyal – they cost less and visit more often, therefore, their loyalty guarantees future success.

Spa centers around the world are now using loyalty programs more than ever before. They are aware that by forming a program designed to directly increase client loyalty, they will improve their client retention rates.

When you set up your loyalty program in a proper way, you will be able to encourage clients to visit you more often. Moreover, you will directly affect your clients’ satisfaction, which leads to building a strong relationship with them. 

And once you build a strong, healthy relationship with your clients, they are more likely to spread the good word about your business and recommend you to their friends, which clearly indicates that loyal clients are worth more than regular ones.

A 2018 Motista study proved that clients who are emotionally connected to a brand have a 306% higher lifetime value than regular clients and recommend you at a much higher rate.

Let’s take a look at the key elements of a successful loyalty program.

Key elements of a good loyalty program

Get to know your clients.

The goal is to find out your most popular services among clients, so you can use them in your loyalty program to make it more appealing. 

So, how do you rank the popularity of each treatment? 

Reviews are key! Clients who are interested in your services tend to rate your business online, where they commonly write about their experience with your staff and services – which you can use to find out what services are a hot topic in your business. 

Business reviews are a good starting point, but why stop there? Clients overwhelmingly share their experience on social media, which is a great source of data. Check out a comment on your Facebook… tagged photos on your Instagram… and you don’t want to forget to use hashtags on Twitter. 

If you don’t find this enough, there are numerous other ways, such as your employee’s experience with clients. Or even better, let your clients know that you are creating a loyalty program and want to hear their opinions. 

Set polls on social media or send a friendly email to clients.

You will get valuable insight, and they will feel appreciated because you showed that you care about their opinions. This is what you call a win-win situation. 

Spa loyalty program clients

Defining the rewards and incentives.

Now that you have valuable knowledge about your clients, the next step is to decide the incentives you want to offer in your loyalty program.

The best choice for spa centers would be a ”points” program. This is the most popular approach because it is simple: clients earn a proportionate number of points by booking treatments. More bookings equal more points and more points equal bigger rewards, such as free treatments, big discounts, etc.

spa reward loylaty program

One thing to remember is to carefully analyze how many points are to be awarded for every booking. 

You want your rewards and incentives to be appealing to your clients, but at the same time, you don’t want to drive yourself into bankruptcy with financially unsustainable rewards.

Also, keep in mind that while bookings are the main source of profit for your business, there is a lot more than your clients can do for your business in exchange for points. 

Think about using loyalty program points to encourage people to leave you reviews on Google and Yelp. 

Or – even better- give them points for referring a friend or sharing your business on social media.

Loyalty program ready? Let your clients know about it!

Everything ready? Now it is time to let everyone know. 

How can you make a big announcement? 

Email: Use an email blast to notify existing clients about a brand new loyalty program and invite them to start collecting points right away. 

Social media: Make sure to use all social media platforms and notify more people about your loyalty program. You can make a big announcement to existing clients while also generating new ones.

Website: This is one more place where you definitely want to include a simple notification about the new loyalty program. It is the same situation as with social media, as both potential and existing clients visit your website. It would be a waste to let the effort you put into creating an amazing loyalty program go unnoticed. 

In your business: This is the most overlooked method. Yes, you covered the digital part… and you did an awesome job! But, don’t forget this important part: set large posters in different places in your business and even directly ask them if they heard about your loyalty program.

Managing and tracking loyalty programs.

Forming a loyalty program is one thing, but maintaining and improving it is a much more complicated process, as it becomes more complex over time. 

How do you know if your loyalty program is working? How do you know when and in what way to improve it?

Tracking plays a huge role in discovering that kind of information. 

If you are a hands-on type of business owner, keeping track of your program by yourself is the way to go – if you have enough free time, of course.

As mentioned earlier, the best approach for a loyalty program is the points program. It is a fail-proof approach that a lot of businesses use. 

How do you keep track of these points?

The most common method is – loyalty cards. Here are some of the pros and cons of using loyalty cards to track your loyalty program.

Pros                                                                                             

  • Affordable: It is one of the top inexpensive solutions you can get.
  • Simple to create and implement: There are actually many companies that offer to do the whole service (creating gift card software, printing the cards, etc.) for a fixed price.
  • Commonly used and proven method: Clients already have experience with them and tend to use different loyalty cards on a day-to-day basis.

Cons:

  • Time-consuming: Your staff will have to spend a significant amount of time registering clients, keeping track of each booking, etc. Also, there is always the chance that a client might lose his/her card, which is an additional burden on your staff.
  • Loyalty cards are small physical items and clients are known to lose them or forget to bring them to your business. Also, people carry a lot of different types of cards with them all the time (ID, driver’s license, credit card, membership, etc.), and adding another one to the pile is not practical at all.
  • Clients tend to lose track of how many points they’ve accumulated, which brings unnecessary obstacles in your relationship with them.

If doing all of the work yourself doesn’t seem appealing, you should consider using tools that are specially designed for managing loyalty programs. These tools will do all of the work for you, which would give you more time to focus on something else, or just simply have some free time.

So, how do you choose the right loyalty program tool?

The key features are:

  • Possibility to create and customize the offers in your loyalty program to the fullest extent
  • Ability to track the points of each client with the click of a button, which would relieve your staff of unnecessary tasks while also minimizing the chance for human error
  • Makes it easy for your clients to earn points and redeem rewards
  • Good protection from your loyalty program being abused
  • Available free trial so you have enough time to test if the tool fits your business

Need a loyalty program solution that will work for your spa business? Check out why local businesses use Referrizer.

The best way to get new massage bookings: Easy and affordable way, broken down into 5 steps

How do you get new massage bookings? If you are running a massage therapy business, this question probably often comes to mind. Sometimes, new bookings can mean growing a business, while in other cases, a business’s survival can depend on them.

When dealing with this challenge, the first thing that might come to your mind is focusing on ads and building brand awareness on social media. 

This is a method that works, but sometimes it can be too slow and expensive.

However, most massage businesses forget about one affordable source of new bookings available to them: past clients.

It may seem like a strange idea to focus on people who once used your services and didn’t become the most loyal clients, but according to Marketing Metrics, you have up to a 70% chance to re-engage inactive clients as opposed to a 5-20% chance to attract new ones.

Your previous clients expressed a need for your services in the past, so most likely, that need still exists. They are already familiar with your expertise and how skillful you are and, thanks to that experience, it is much easier to engage them.

Winning back previous clients helps you regain lost profit and decreases the need to invest in expensive marketing campaigns to acquire new clients. To more easily win back past clients, we broke down campaigns into five simple steps.

1. Find out why they are past clients.

The first step in solving any problem is to clearly identify the problem.

Clients leave for different reasons such as bad experiences, prices, or too hectic lives(which means it’s the perfect time for a massage)!

How can you find out what is the case for your clients?

Here are 3 easy ways: 

Reviews: Check out your reviews to see if clients indicated some kind of problem with your business. 

Private feedback: If you collect feedback from your customers or frequently ask them about their experience, try to determine a pattern that may be causing them to stop visiting your business.

Listen to your clients: In most scenarios, there is nothing wrong with your business, and there isn’t a particular reason that causes them to leave. In most cases, your clients totally forgot or didn’t have time to take care of themselves and relax. 

2. Segmentation

If you are collecting data about your clients, you can use that data to segment past clients. Segmentation will make it possible for you to make more personalized offers and messages that will see more engagement than a generic, one-fits-all campaign.

How to segment your clients.

The types of segmentation you utilize are highly connected to the data you collect. Some of the most straightforward segmentation is:

  • Previous services.
  • Latest activity.

Segmentation based on previous services.

Since your previous clients have already sampled your services, you could segment them based on their favorite type of massage. For example, some clients prefer a sports massage instead of a deep tissue massage. This kind of data can help you to send more personalized and appealing offers to your former clients.

Segmentation based on the latest activity.

Another form of segmenting your clients is based on their activity level with your business. You don’t want to send the same message to people who visited your business in the last 3 months than you do to those who visited a year ago.  

How to get massage bookings

3. Forming a strategy

Once you have a clear image of which type of previous clients you want to target, you can easily craft your win-back campaign.

Sometimes, a simple reminder is all that is needed, such as a “We miss you“ email. This works best for clients who have never complained about your services but simply stopped coming.

Clients who left your business because of prices are more likely to return if you offer them a discount on their favorite type of massage.

For some clients, such as those who were unsatisfied with your service, your best chance to win them back is to inform them of a new type of massage you are offering or that you have improved existing services.

4. Win-back campaign

After completing your first three steps, you now have everything you need to execute your win-back campaign. You can reach out directly to every previous client individually (which some clients appreciate), but the process can be overwhelming and time-consuming.

Whether you would like to launch an email or a text campaign, you can find software that will help you effectively complete the task in just a few clicks.

Need help? For busy owners who don’t have time to manually reach out to past clients, Referrizer allows you to automate your campaign so you can win back clients easier. Here, you can schedule a one-on-one, personalized demo to find out how Referrizer can make your win-back campaign successful.

Before launching your text campaign make sure that past clients are opted-in to receive promotional messages from you.

5. Keep track of results

Sometimes despite your best efforts, you won’t manage to launch a successful win-back campaign on your first try. 

That’s why it is important that you have easy access to your campaign results, which clearly indicate its performance. 

Using those results, you can easily find room for improvement to make your win-back campaign more effective and eventually receive more engagement. 

The important thing to remember is that the purpose of your win-back campaign is not to bring back every single previous client. The goal is to bring back clients with high lifetime value that will make a difference in your monthly revenue.

Top 4 mistakes to avoid with your gym loyalty program

For a profitable fitness center, members are key.  

That’s the fact.

With that in mind, fitness studios use different methods to get more members.

We can group those methods into 2 groups:

  • Getting new members. 
  • Building relationships with existing members to turn them into loyal members.

Here we are going to focus on the second method, but if you want to know more about strategies you can use to get new members to check out our blog.

Most often, if you want your fitness business to make more profit, you don’t need to get more members but to increase retention of existing and turn them from regular into loyal.

In fact, a Harvard Business School study found that only a 5% improvement in customer retention rates yields between a 25% to 95% increase in profits.

Loyalty programs represent one of the simplest methods fitness businesses can implement to increase members’ retention.

But even if it is simple to implement, mistakes are still made.

Mistakes that can turn a source of loyal members into the main reason for a bad experience. In fact, according to a 2017 survey, in the U.S., even when people love a company or product, 59% will walk away after several bad experiences, 17% after just one bad experience.

To prevent this from happening and to help you create a loyalty program for your fitness studio that will keep members engaged, we have singled out 4 common mistakes to watch out for.

1. Rewards that fail to motivate members

The title says it all. You want your loyalty program to look compelling to your members. There’s nothing exciting about getting $1 back for every $100 spent.

Your objective is to motivate occasional visitors to become regular members and to make regular members into loyal members. 

To do so, you must provide a generous reward – but also maintain a stable return on investment. 

Put yourself into your members’ shoes. What rewards would get them excited? 

Free membership? Guides for meal plans? Fitness advice and coaching? Discount for a personal trainer? Use the knowledge you have about your members to come up with tempting rewards. 

2. Overreaching

Now, looking back at number 1 on our list, it’s just as important not to swing too far the other way. 

In all the excitement of launching a new loyalty program to boost revenue and increase customer retention, businesses tend to promise the world.  

This is a very dangerous situation! If you cut down on your rewards – it will lead to customer dissatisfaction, and if you don’t – it might put you out of business! How do you avoid this? 

Put sustainability first. Only start loyalty programs that you know you can keep up with. You can always add more to the program later.

Need ideas for promoting your fitness business? Check out our blog post: How to get more paying members – 4 powerful methods for fitness businesses.

3. Copying your competition's loyalty program

Another recurring mistake, mostly because competitors like to “one-up” each other. If you offer one-month free membership, the competition will try to copy that offer or maybe even increase it.

How can you make your loyalty program different from the competition?

Coming up with unique rewards would be a good idea… But don’t be surprised if you notice that competition copied even that.

To stand out, you need something that others can’t copy. Here, members’ experience plays a huge role.

If your loyalty program system is smooth and easy to use, your members will enjoy it.

What makes a member’s experience great? The first place is easy to use. You need to make sure that your members are able to:

  • Collect points easily.
  • Quickly redeem rewards.
  • Keep track of their points

Speaking of making your loyalty program easy-to-use for members, that brings us to our next big mistake.

4. Making a complex loyalty program

Probably the biggest mistake on our list. The more conditions and variations you implement in your loyalty program, the easier it is for the whole program to spiral out of control. Members will be left confused as to how the rewards program even works.

This happened to Chipotle in 2016.

The program nicknamed Chiptopia failed for many reasons, the biggest of which being the complicated reward scheme. As a result, it was a big target for criticism, and customers couldn’t relate to the rewards program as much as

Chipotle intended to. This was probably best described by Food&Wine magazine in 2016 – “You’ve probably played board games with fewer rules.

For busy fitness owners who want to get the most out of their loyalty program, Referrizer provides a digital solution that is easy to use on both ends — for you and your members!

As a finesses owner you will be able to:

  • Keep track of loyalty points automatically.
  • Provide unique experiences for your members.
  • Encourage members to post reviews and refer friends using rewards.

Watch a live demo to learn more. 

6 referral marketing tips to get Yogis to your studio

When it comes to bringing new yogis to your business, you have different methods to try out. 

From social media posts and paid ads to flyers and organic traffic on your website. 

But when we look at performance and invested effort, referral marketing is one of the simplest and cost-effective ways for yoga businesses to get new clients. 

It comes as no surprise that successful yoga practitioners and studios rely heavily on word-of-mouth marketing. 

Here is the simple reason why. Before anyone joins your class, they need to decide if you are the right place for them. 

People research, look for reviews, read about other people’s experiences, look at your program and offers. 

In other words, they are putting in work to help them make the best decision, which is expected since it is not a one-time purchase. 

Yogis are looking for a place where they will feel comfortable, surrounded by friendly people and skillful teachers.

When we consider all the variables in the decision-making process, it is obvious why it can be hard to cut through the noise – even if your business is the perfect match.

Referral marketing works great in this case because it usually comes from a person we know, and based on research, 92% of people trust recommendations when it comes from a friend. 

So, by focusing on referrals, you are reducing the friction people usually experience before deciding to join you – and the less friction there is, the easier it is to bring in new clients.

Here are 6 tips to help you obtain more clients with referral marketing.

Provide a remarkable experience worth mentioning.

First things first – people talk about businesses in 2 cases: when they have had an unbelievably unpleasant experience or when they have had an amazing time. 

And yes, you want to be the latter since 55% of people will refer you if they are satisfied with your business. 

So when you are focusing on providing the best possible experience to your clients, there is a great chance that people will start to talk about your business even if you are not offering any rewards.

Thinking about how you can provide a better experience? 

Start asking your clients for feedback to hear what is wrong. 

Go through negative reviews (if you have any) and solve the issues that cause them. 

And most importantly, build a strong relationship with your clients by sharing valuable and useful knowledge.

Offer attractive rewards.

Since clients are doing you a favor by referring, it is a good idea to give them something that will make them feel special. 

Rewards can drastically impact the number of referrals you are getting – research shows that 88% of Americans are looking for some kind of incentive. 

However, you need to choose incentives for your referral program carefully. Offering extremely generous rewards can turn into a costly experiment, but also, if incentives aren’t tempting enough, you will see low engagement. 

The best way to choose rewards is to decide how much you are willing to spend on obtaining new clients through referrals.

Use a loyalty program to boost referrals.

If you are already using a loyalty program to get people to come more often, make it possible to earn points whenever they refer a friend to your yoga studio. 

This is a great way to engage clients since they will be able to earn points easier and also collect rewards faster. 

Keep in mind to highlight that clients will receive points only if a referral signs up. You want to make sure you are rewarding actual conversions.

Keep clients notified.

People forget, or even worse, they don’t know you have a referral program. 

Make sure that from the beginning, you notify people that recommendations are always welcomed and highly appreciated. 

If you are collecting new clients’ emails, use the welcome email to introduce them to the referral program. 

On the other hand, if you are not using any kind of email marketing, make a nice-looking flyer you can give to your clients. 

Set a clear goal.

It is always easier to move forward when you have a clear goal – the same goes for referrals. 

For example: We at Referrizer know that some small businesses don’t have a budget big enough to invest in marketing automation. 

To help business owners overcome that challenge, we made it possible to get Referrizer marketing automation for free through our referral program. 

For each new referral, our users get a discount on the monthly subscription. With 6 referrals, they get Referrizer for free for a lifetime.

You can use the same system for your referral program. 

One referral can be 15% off on the next class. 

For five referrals, you can give them 25% off on 10 classes.

Five referrals = 30% off in one month. 

Make referring simple.

Reviews are very similar to referrals. 

Both are valuable for you and happy clients are willing to provide them.

As it often happens, people forget to give you a review, or perhaps the review process is too complicated.

The same thing can happen for clients who want to refer a friend to your business.

Making it simple for people is the key to getting more word-of-mouth referrals. 

Here is how we make it easy for everyone to refer with Referrizer. 

Instead of hoping your clients will remember to mention you, we use text and email campaigns to reach out to your loyal clients and boost referrals. 

When your clients receive text messages or emails from you, they are able to refer a friend in 3 clicks without downloading the app or creating a profile. Your client’s phone number becomes their ID. 

The best thing about it, while it is super simple for them to refer, it is even easier for you to monitor referrals with our unique link id, so you don’t need to keep track of them manually by yourself. 

Want to learn more? Schedule your 1-on-1 demo here.

10 best performing emails for Fitness studios

Discover what kind of email marketing works for fitness businesses. 

Everyone is talking about how great email marketing is. 

How you can grow your business… 

Or earn extra revenue… 

Based on everything we hear, email marketing truly sounds fantastic!

But does it actually work for fitness businesses? 

Well, yes! It works!

It can work for modern fitness studios and small family gyms. 

But, you need to know what to send.

If you are already collecting emails from your members and looking for ideas, this guide is for you. Here you will find new ideas that can improve your email marketing and increase engagement. 

On the other hand, if you don’t have an email database, this will help you see why it is important to have one and how it can help you grow your business. 

Why should you send emails to existing members if they are already paying? 

As you have probably experienced, people come and go. It is totally natural. But even if it is natural that people stop coming to your place after a certain time, you want to make that relationship last as long as possible. There is a simple reason for this – it takes much less money, effort, and time to keep existing members at your place than to attract new ones.

Forbes’s conclusion based on research and surveys is that increasing customer retention rates by 5% increases profit by 25% to 95%.

With this in mind, let this guide help you to retain your customers!

Welcome email 

If you are obtaining email addresses from people when they become members, you should wish them a warm welcome.

This is a great chance to catch the momentum and start building relationships. 

Here are few things you can do with your Welcome email:

  • Introduce new members to the loyalty program.

  • Tell members what they can expect to receive in the following emails (warming up is important with email communication also).

  • Ask your members to whitelist you.

  • Provide information about any special offer they may have purchased while joining. 

 

Pro tip: Even if welcome emails have the highest open rates, you don’t want to put too many calls to action. Focus on ONE crucial goal. Why? The less option you give to your members, the easier it will be for them to choose one. Multiple calls to action can confuse people. And in that case, high open rates don’t mean much if no one is clicking to grab a special offer, learn more of like you on Facebook. 

fitness welcome email

Source1

 

Milestones

Fitness and a healthy lifestyle require a lot of passion and motivation. And it is always nice when someone acknowledges it. 

Use achievement and milestone emails to remind members of their progress. If you are keeping track of members’ visits, turn that data into strong motivation. 

New members made their first 5 training sessions? Mention it! 3 months of training? Make it special! One year of hard dedication! Celebrate! 

 

Special deals

Take advantage of holidays and special occasions and start running special deals. 

But here is a catch with special deals for existing members. 

It is not about lowering your prices, it is more about getting them to stay longer with you. 

Use holidays to offer your members 20% off on a 6-month membership. They can save long-term while you are making sure that they will stay with you.

 
Fitness special deals email

Source2

 

Challenges

If you like to create challenges to engage your members, you should definitely use emails to make a big announcement. 

You are not only going to break a boring cycle, but you will also create friendly competition among your members. 

But why stop there? 

Invite your members to share the announcement with friends — and with a simple email, you’ve created an opportunity to sign more members. 

Best fitness emails

Source3

 

Educational

Even with the internet, people still don’t have time to research the best exercise and diet plans. 

If you already have a blog or educational material, make sure that your members get it. 

Giving something of value without asking for anything in return will help you make your relationship with members even stronger. 

Fitness email newsletter

Source4

 

Review requests

The more positive reviews you have, the easier it is for you to get new members. 

If you are not getting enough reviews, try to ask for them. 

And by ask, I don’t mean to mention it casually. People forget. 

Use emails to ask for a friendly favor. 

But remember, if you are already asking for a favor, make sure it is super easy for people to do it. 

This means, give clear instructions and make it possible for them to do it in 2-3 steps only. 

review email for fitness

Need cool ideas for fitness marketing? Check out How to get more paying members – 4 powerful methods for fitness businesses.

Happy Birthday emails

Depending on the content management tool you are using, or how you collect members’ data, you may have information about their special days. 

Whether you are planning to give them a small gift or you are going to wish them the best, people will appreciate that you have remembered.

Source5

 

Ask for referrals

Encourage people to talk about you and boost word of mouth marketing. 

You can target one group of loyal members and send personal emails or target all of your existing members. 

Statistics show that more than 50% of people are looking for some kind of reward for referrals. 

So yes, rewards and referrals go great together.

But it doesn’t mean people won’t talk about your business for free if they really like it. 

 
gym referrals email

Win back campaigns.

Your members won’t stick around forever. That’s the fact.

But even when someone stops visiting your studio, that doesn’t have to be the final goodbye. 

Instead of putting money into attracting new members, it is much easier and cost-effective to bring back old ones. 

Win-back campaigns work great with special offers. 

But sometimes you won’t have to offer anything. A simple reminder will be enough to re-engage people. 

win back email for fitness

Announcements

New products are coming? 

Have a new loyalty or referral program? 

Changing operating hours? 

Starting a new training program?

Announcement emails are a great way to get people caught up with new things that are happening. 

And when done correctly, you can generate sales or attract new members using emails only.

Announcement email for gym