How one Texas massage studio generated 1089 purchases from their website

Website conversion can sound scary. You can have a responsive website… professional design… perfectly written copy… And if you are lucky you can see a 3-5% conversion rate. Even with that, you can say that you are doing great because statistics show that the average conversion rate is 2.35%.

However, one massage studio trumped that statistic with an incredible 10.7% conversion rate from their website.

How did they manage to do so much better than the average numbers? It’s all thanks to a simple Referrizer tool: the Website Pop-Up.

2,183 leads came in from the Website Pop-Up and they turned 1,089 of them into paying customers.

How you can convert 10.7% of website visitors into leads

Typically, massage studios use social media to build brand awareness and generate customers. However, this massage business generates an enviable number of customers from their website. Here is how:

The first moment that visitors land on their website they see a pop-up with a special offer that looks like this:

Why does this offer work?

The offer has a relevant image so it attracts attention.
The offer is available to new clients only so a target group is set.
There is urgency created by showing how many offers are available.
The offer has social proof to boost conversion.
To claim the offer, visitors need to provide a phone number (this is very important as you will see).

Why is this working?

People who visit the website already have a certain interest in massages. They are searching, looking at reviews and then – BOOM – they have a special offer that matches their interests. That’s where conversion happens.

Converting leads to paying customers

Claiming the offer is only one step. Not every lead who claims the offer will actually come to your business. There are many reasons for that. People are too busy… plans change… and people forget.

Keeping that in mind, this massage studio takes additional steps to make sure that people who claim the offer visit the business and redeem it.

Thanks to the Referrizer’s Advanced Text Messaging Tool, businesses are able to schedule text message reminders for prospects to visit their business.

Here is the whole process and it’s all automated = requiring only a one time set up:

:People claim the offer — they receive a notification
- Here’s your [voucher_title] for [business_name]. This expires on [voucher_expires] so give us a call soon to book! Click [link_mobile_web_app_voucher]
Wait 5 days after the claim – if it is not redeemed, send this message:
- Don’t forget you have a special offer waiting at [business_name]. Contact us for help to get started 🙂 Check your offer here [link_mobile_web_app_voucher]
Wait 15 days after the claim – if it is still not redeemed send this message:
- Hi it’s [business_name], quick reminder that your offer [link_mobile_web_app_voucher] is still available. Text for any assistance!
Wait 30 days after the claim – if it is still not redeemed send this message:
- We hope to see you soon at [business_name]. Please feel free to call us regarding any questions you have. Offer pending [link_mobile_web_app_voucher]

With this flow, leads don’t fall through the cracks. Using Referrizer, this massage studio has a 30.7% conversion from lead to customer.

Want to use the same methods to attract customers to your business? Start your Referrizer 14-day free trial now.

The 6 Reasons Customers Leave Your Business (and 5 Ways to Keep Them)

You can’t improve customer retention if you don’t know why customers leave. It’s popular to say that the biggest reason why customers leave is that they don’t feel like your business cares about them, but if you really dig into customer loyalty, you’ll see that customers leave for many reasons.

To get a handle on why customers leave, you have to understand the reasons behind it. If you think that customer loyalty is dead, then this post will show you exactly how wrong that idea is — and what drives customer loyalty in today’s business climate.

Why Customer Experience is Important

While businesses that are thriving and expanding can get new customers to replace lost consumers, few pay attention to why they leave in the first place. Every year, between 10% and 25% of an average business’s customer base leaves. Acquiring new customers is a costly, as quitting them can result in lost revenue and fees. This never-ending cycle of attracting customers costs nearly five times as much money compared with keeping their current clients.

Customer experience is one of the most important factors in business because it can affect your sales. If you have a customer service team that’s on point, customers will be more likely to return and make purchases. Studies show that if a customer’s issue is remedied during the first interaction with the business, 67% of them will stay with your business. For one customer experience agency, they found that loyal customers are more than five times as likely to repurchase, four times as likely to forgive a company for any mistakes they might make and seven times more open-minded when it comes down to new product offerings.

In the long run, increasing your customer retention rates by 5% can increase earnings up to 25%-95% that will benefit your business. The success rate of selling to an existing customer is 60-70%, while that of trying to get a new customer is about 5-20%. Focusing on getting your customers to repurchase from you and increasing their loyalty would be the most effective.

6 Reasons Your Customers Leave You

When you’re running a business, it’s important that your customers are happy. Here are some reasons why businesses lose their customers.

1. There is no way for your customers to stay in touch with you

High churn can be a sign of incomplete or non-existent communication with users. When this happens, they forget about your brand and you might seem less important to them than other brands that still reach out regularly through various media channels. You may want to remedy the situation by increasing communication so that customers not only remember you but perceive your company as more significant and relevant compared to competitors who are constantly on their radar.

It’s common for businesses to forget to consider whether the methods they’re using are actually productive. For example, phone calls or print communication may be valued more by people aged 55 and older, but millennials and Gen Z prefer text messages and social media. Your customer communications strategy must prioritize multi channel engagement as well as delivering communications and documents via the media that each customer prefers.

2. Your customers lose interest in your products or services

A small gym might have great branding and positioning to market their services. However, as the needs of customers change, they are more likely to leave because people migrate upmarket into other markets that provide better solutions for them. A few miles down there might be another larger facility that offers more options or better amenities for people who are looking to lose weight faster than they were able at this smaller location.

If a small gym isn’t able to adapt and evolve its services, it will lose out on loyal clientele who are looking for new experiences beyond what they can get at that location. Instead of focusing just on branding or positioning, businesses should be responsive as well so that when the market changes direction, they’re ready to meet those expectations.

3. They are unsatisfied with the customer experience

Customers will lose faith in your company if you don’t provide them with an exceptional customer experience. Customers become disappointed when they cannot access customer service links on a website, or do not receive help from companies to resolve issues right away. They may also believe the business is uninterested and untrustworthy if their problems are taking too long to be resolved as well.

Customer satisfaction is determined by employee happiness because it reflects the mood and state of your business. If your employees leave after a short time on the job, then there is no way that they will provide excellent customer service for long either. It is almost impossible to retain customers when your staff cannot be retained for a long time and customers can tell when employees are unhappy at work.

4. Your customers are unhappy with the price

Customers can be happy with your pricing and in the right market segment. Sometimes companies rely on price changes to solve problems that come from poor customer service or outdated products. If they’re not satisfied with a product that doesn’t solve their problems, then attempting to cut prices reduces your profit margins and makes price increases even harder in the future.

If their problem isn’t solved in any manner by your pricing, then they might abandon your product and look for something else instead like a competitor with better product and market fit who can provide value without requiring as much effort from users. The more you understand your target audience’s problems, the easier it is to create products and services that solve them.

5. Your business relies on older technology

Technology has become the driving force for brand loyalty. Long checkout times and lack of payment options can cause customers to lose patience, resulting in loss of business and reduced customer satisfaction. Customers today have high expectations but short attention spans. They also do not tolerate inefficient technology and processes that make it difficult to buy products and services on and offline.

6. Customers don’t think you see them as individuals

Customers are tired of keeping up with business and companies that don’t recognize them as individuals. They want to be recognized for their interests, not just seen as a nameless consumer who exists only to help the company produce profit.

If you truly want to understand how customers stay loyal, personalize your interactions more than ever before with a loyalty program. Loyalty programs are a great way to recognize and reward loyal customers. For example, you can issue them free products or services in return for frequent purchases.

How to Keep Your Customers’ Loyalty

Without a great customer experience, businesses risk losing repeat business and revenue to competitors. Using these tried-and-true strategies can help you retain the loyalty of your customers.

1. Offer a loyalty program

A loyalty program is a great way to make your customers feel special and important.There are several types of different programs that you can implement, including:

Points Program

People love point programs because they are easy to understand. Customers earn points for every purchase and then use them to exchange for a prize or special offer as their balance increases.

Time-Sensitive Promotions

Another efficient way to boost the success of your loyalty program is to periodically send out time-sensitive promotions. You might offer customers who come in on a weekend and buy one cup of coffee, you will double their reward points for their next visit. You can double the impact of your promotion by tying in a loyalty rewards program.

Tiered Program

Offer customers different rewards for their different spending habits by creating a tiered rewards program. The longer they are with your company, the more benefits they will receive. This will make them feel involved and rewarded.

VIP program

You can provide VIP memberships that offer special deals and perks in exchange for an annual or monthly fee. The company should offer top-tier loyalty benefits such as discounts on future products to customers who enroll.

By setting up a reward system for the most loyal, you not only encourage them to stick around, but you also give an incentive for other customers to strive to reach that status.

2. Keep in touch with your customers regularly

Staying in touch regularly with customers ensures that you are aware of their concerns before they escalate. It’s also important to stay in touch and keep on top of your customers’ minds.

Regular in-person conversations and email surveys can provide useful information, but you can use other technology to engage your customers. Before you jump on every platform with your customers, consider what platforms are best suited to them.

Email

Brands can’t neglect email marketing in today’s digital age. Email newsletters are popular, and it remains a useful customer service tool for businesses that aren’t as active on social media or prefer to submit queries through other channels.

Social media

Brands should respond directly to social media mentions, even if the mention is negative. Prompt customer service will establish your brand as trustworthy in the eyes of customers. Don’t forget to share updates on Facebook, Instagram, and Twitter so they will not miss out on product updates and company news.

Website

You should set up your website so that it’s functional on desktops and mobile devices and is easy to navigate for customers. Make the checkout process easier with popular payment options.

Implementing live webchat on your website is great for both customers and customer care representatives. A lot of the common questions people ask can be answered through chat, so it saves time to devote more attention to detailed questions that need answers.

3. Seek out customer feedback

To improve customer service, you should solicit feedback from customers by surveying them and asking questions during phone calls. Online reviews, comments, or tags on social media and other online forums can be used to address both positive and negative client feedback to demonstrate you engage with all customers.

You may want to have a private message or email after receiving negative feedback on social media. If you received positive feedback, you can ask the customers if you can feature their feedback online through your website or social media accounts. Don’t forget to always thank your customers for their positive support.

4. Watch your competitors and industry

If you are in an industry where your competition is constantly updating their products and services, it can be important to keep up with them. If they offer training programs for employees about what makes a good customer experience, this will give you insight into how to improve upon the experiences of customers who use your business.

You can also learn more about their products and services through their marketing campaigns, which reduces the likelihood of your customers joining their list of satisfied customers.

5. Improve the customer experience culture of your business

You need to start from within your company to create a better customer experience. Employees are more likely to treat customers with respect if they feel their company values them. They will also be happier if you give them autonomy over their work, which will make it easier for them to work together with customers.

You can ensure consistent customer service by offering incentives like bonuses to sales staff and training to your employees. Guidelines and policies can be helpful for maintaining consistent service levels throughout your company, but you should also empower staff members to resolve customer issues on their own without having to always go to management when necessary.

Now is the Time to Invest in Customer Loyalty

These 6 reasons are enough to leave you convinced that it’s time for a great client experience.Today, there are many ways to provide an amazing client experience. If you follow these guidelines, your consumers will have a great and memorable experience that can develop into loyalty for your business. Making a good first impression is important because it sets the tone on how things will go later in the relationship with customers of any company.

10 Benefits of Starting a Loyalty Program

Many business owners do not understand the benefits of a loyalty program for their customers and as a result, they miss out on an opportunity for increasing customer retention.

Customer loyalty programs are often underutilized because business owners don’t realize how beneficial they can be. Businesses that have implemented loyalty or rewards programs have seen increased profits in return. A loyalty program has many benefits that companies can enjoy when they incorporate it into their marketing strategy.

What is a Loyalty Program

Customer loyalty rewards programs have been in existence since 1793 when shopkeepers distributed copper tokens as rewards for future purchases. In 1896, the practice of using stamps to incentivize customer retention started gaining traction and it has stuck ever since. The basic ingredients have not changed much since.

If 80% of your business will come from just 20% of your customers, then it pays to reward and invest in customer loyalty. Companies can now find customers by building a relationship that’s based on shared values, engagement, and emotional ties with the brand. Customers are buying from companies if they feel like there is value beyond just receiving the cheapest products or services available.

Customers enjoy knowing they’re being rewarded for their hard work and getting points every time they purchase your products and services – not only does it make them feel better about buying but also means if enough others start using this as well then all those rewards will come back around. Customers are rewarded in exchange for taking certain actions–usually a purchase or a referral–but it can also include sharing on social media. Loyalty programs are a great way to maintain this customer loyalty.

The Benefits of a Loyalty Program

With a loyalty program, you’ll be able to acquire and retain customers over time.

1. Develop Customer Curiosity About the Loyalty Program

You need to make your loyalty program so fun and interesting that customers want to learn more about it. A successful loyalty program should engage and reward customers in a way that encourages repeat purchases and improves customer engagement and satisfaction.

To increase loyalty program success, align your loyalty program’s branding personality with your business goals. A spa should offer an exclusive and sophisticated VIP-themed loyalty program while a gym can create a customer loyalty program based on gamification for attracting new customers.

2. Make Your Business Stand Out

Loyalty programs are a great way to set your business apart from the competition. A simple buying journey for purchasing decisions, together with a great customer experience, are likely to result in existing customers remaining loyal to your company.

Loyal customers get greater value for their money and have no problem continuing to purchase products or services when they might be cheaper elsewhere because of how much loyalty means these days.

3. Strengthen Customer Relationships

Building a relationship with customers is an important part of any business. You can do so by curating custom messages and deals that will appeal to certain customer segments without just focusing on the transactional side of things, like making sales and fulfilling orders. It’s a great way to engage your customers, regardless of whether your business is small or big.

4. Increase Your Customer Base

A company’s customer loyalty and rewards program is a key component to long-term success. When it comes down to making the purchase, customers will usually choose the company that offers more benefits for them personally.

Whether it be price, discounts, or extras like promotions or deals from time to time. Implementing such programs provides consumers with perks that may draw new people in as well because they offer something different than competitors do so there are other reasons why someone would want to shop at your store over another retailer nearby!

5. Feature Exclusive Services

You may have a lot of choices when it comes to rewards, including credit cards and points. But if your company offers unique services that are hard to copy, highlighting these with a rewards program may help you stand out from the rest.

Rewards programs are a great way to reward your customers for their loyalty and exclusivity. You can also use the program as an opportunity to highlight special, exclusive services that would be difficult or expensive for competitors to replicate.

6. Retain Repeat Customers

Your customers will be coming back for more and you’ll reap the benefits as a result of implementing a loyalty program. Loyalty programs are an excellent way to reward customers with deals, discounts, and exclusive VIP invitations that they can’t find anywhere else.

Customer retention is essential to your company’s long-term success. It not only strengthens the relationship between you and your customers but also boosts your revenue in the long run. As a result of their loyalty, they trust that you will give them value for their money which increases confidence in your business.

7. Boost Average Order Value

Customers who participate in loyalty and rewards programs have been shown to spend more money than those who don’t. 18% of customers say they want to see product samples and coupons in retail packaging. At the spa boutique, customers can receive a sample of natural moisturizing body lotion for every $100 spent on spa products. This gives customers something to look forward to and encourages them to spend more as they attempt to earn their next reward.

8. Create Brand Advocates

Those who spend money on your business benefit your brand as they are the ones that spread the word. These brand advocates promote your company to their friends, family, and with their followers on social media sites. 92% of consumers trust recommendations from friends and family, opposed to any other form of marketing. Whether you reward your customers with points or offer them a discount on their first purchase for referring friends and family, these benefits attract new customers and help retain existing customers.

9. Generate Customer Referrals

Consumers know about your loyalty program because it’s a great way to save money and get good deals. But what they don’t always realize is that these benefits are even greater when referring to friends. A loyalty member who refers someone will have a 26% better customer retention rate, so you’ll not only be getting new customers but more profits as well.

10. Generate More Customer Reviews

Online customer reviews are just as reliable as recommendations from family and friends. Instead of you thanking your customers, they’ll be shouting out about how satisfied they were because many businesses offer rewards for positive feedback on websites like Yelp or social media sites such as Facebook or Twitter.

Reward Your Best Customers

Your most valued customers are the ones who use your loyalty program the most. This means that you should concentrate your efforts there to recoup one-time buyers and turn them into brand advocates as well.

Your program can grow rapidly if, by thinking outside the box, you use word-of-mouth marketing in a way that encourages consumers to talk about it organically. Your company can use an all-in-one referral marketing platform to identify your best loyal customers and reward them with their hard-earned incentives while driving more new customers to your business.

How businesses win back past customers using Referrizer marketing tools

Local businesses usually have to deal with losing customers. Statistics show that the average company loses 23%-29% of customers each year due to lack of customer loyalty.

When we consider that there are plenty of businesses that don’t base their revenue on any monthly membership and repeat purchases, 23%-29% is huge.

Here at Referrizer we provide tools and proven processes to successfully win back past customers and generate additional revenue.

An ultimate tool for winning back past customers

Before you start randomly reaching out to customers you need to know who your past customers actually are. Contact segmentation is crucial here. For that reason Referrizer provides an easy-to-use CRM that allows you to create advanced segmentation quickly and automatically keep track of all your contacts.

In practice, our CRM tracks the date of customers’ last purchases. When they pass a certain number of days (e.g. 90 days), they will enter the segment and a win back campaign will trigger.

Our CRM system does this automatically, so there’s no lead that can fall through the crack.

Communication channels

With Referrizer, you have two direct ways to reach out to past customers, engage them and win them back.

Email marketing

Simple, affordable, and effective. To this day, email marketing remains one of the most profitable marketing channels. Statistics show that for every $1 invested in email marketing the average return is $42. And when it comes to using email marketing for a win back campaign it’s a huge win.

In Referrizer you also get read-to-use email templates with a proven track record so you can launch a successful win-back campaign in a matter of minutes.

Here are five examples of local businesses who use these templates and what kind of results they achieved with them:

10% discount

This best shows how effective win back campaigns can be. With a simple 10% discount they managed to achieve incredible results – 67 purchases!

Special package

With a combination of an exclusive offer and discount, this campaign saw a huge win.

Special offer + curiosity + limited time

Sometimes you don’t even need to present flashy sales. You can use curiosity to get people to click on your offer to discover more.

Multifunctional email

This email is trying in two different ways to win back customers: with special offers and by introducing a referral and loyalty program. Did it work? Absolutely!

Free trial

Here we can see that a friendly approach works very well.

Text marketing

Email is truly great, but based on statistics email gets on average 20% open rates while text marketing gets an incredible 98%. With that kind of engagement it isn’t strange that our clients love the results they receive from text marketing win-back campaigns. However, even if text campaigns are super effective, it’s much easier to get people to give you permission for email marketing messages.

For this reason, we always recommend that our clients combine the effectiveness of text marketing and the simplicity of email marketing.

Here are some examples of successful text campaigns:

20% off

Client appreciation week really worked – with 20% OFF they generated awesome results.

Exciting offer

As we mentioned earlier, sometimes you don’t need to mention an offer; you can rely on curiosity.

50% OFF

When you want to really get attention, a big discount is always the way to go!

The big discount on membership

Depending on the business and targeted customers, you will need to test your offers. Sometimes you will need to offer something big for greater benefit. 50% OFF on membership isn’t much if you manage to convert some of those customers to renew their membership.

Offer in $

If you don’t offer a large discount, you can still persuade people by turning % into $ to make it more interesting.

Getting people to opt in

We can’t stress enough how important it is to have customers opted-in for marketing messages before you start a win back campaign. If you start randomly reaching out to past customers who never give you permission, you can greatly damage your business.

Referrizer provides advanced methods that you can use to build a customer database whether you want to collect emails or phone numbers of your customers, you have both options. In this article you can learn how to build a customer opt-in database.

To create your first successful win back campaign, start your 14-day Referrizer free trial now and power up your business with proven marketing strategies.

How Important Are Customer Reviews

For local businesses, reviews have power to skyrocket or break your business. Most people don’t realize just how powerful these online reviews really are.

Reviews affect more than just local search rankings and conversion rates, as many people think they do. In fact, 91% of consumers trust online reviews as much as personal recommendations.

Customers’ reviews can be an extremely useful part of marketing strategy for local businesses, even though they are based on opinions. When you ask customers to leave reviews, you increase your chances of getting your business before potential customers.

Why Are Customer Reviews Important

Customers have a lot of power when it comes to online reviews and even public opinion. 93% of customers read online reviews to determine a local business’s quality, and 72% will not purchase anything until they’ve read online reviews.

Most online customers read reviews to decide which products and services they purchase. They rely on others’ opinions on review sites like Google Maps or Yelp before making a decision. Customers can make or break potential sales by commenting on their customer experiences with a product or service.

Reviews that other customers have written on these websites act as social proof. The level of trust others will feel for a service is called social proof, which refers to how many people use and enjoy the same things as you do. The more people who use or love a product will make it seem to potential customers that they should follow suit.

Why You Should Care About Customer Reviews

The way that customers interact with businesses has changed dramatically in the past decade. Simple advertising campaigns and sales pitches are less effective, as customers now want to know what others’ experiences have been like before making their own buying decisions.

Customer reviews help to sell products online, and are a key factor in local search engines. Positive reviews are an important tool for companies to sell their products. Customers will spend 31% more on a business with excellent ratings and feedback, making it even more worth the cost of advertising.

On the other hand, consumers are more likely to change their minds about a purchase following negative reviews online. Four out of five customers say they changed their minds about what product or service to buy after reading negative reviews in detail. Only 13% of customers will consider doing business with a company that has a 1 or 2 star rating on Yelp.

How to Get More Customer Reviews

A business benefits greatly from online reviews as many customers read them before making any purchase. Here are some ways you can use them to help your business.

Ask Customers to Leave a Review

After a customer makes their first purchase from you, give them an incentive to leave feedback about your business by providing them with the best service possible. If they are happy with your business, ask them to leave a review on review platforms like Yelp or TripAdvisor.

When customers make a purchase from your online store, you can send them customer satisfaction surveys and emails asking for online reviews. This will help solidify their experience and spread it to more people.

Remember to never pay for positive reviews, even if you think it will increase your company’s credibility. If found out, this can hurt consumer trust and put a dent in the reputation of your business.

Respond to Customer Reviews, Whether They’re Positive or Negative

No matter how positive or negative the customer feedback is, you can’t ignore it. You need to make sure your message and tone are on-brand so the customers feel heard.

This shows you are taking into account negative feedback as well as positive feedback before publicly responding online. It shows proactive customer service to take all viewpoints seriously, no matter how positive or negative the comment was.

Transparency in Your Online Reviews is Key

Many companies have started taking the initiative to let customers review their products and services, as it can help promote your company. If you’re a customer-focused business that wants what its customers say about them heard, make sure they are able to share information on online rating sites.

Some businesses put Trust Pilot ratings right in front of potential customers by using HTML widgets or creating testimonials pages for people who’ve had great experiences with them before – this way more reviews will be left.

Use Online Reviews In Your Marketing Campaigns

Make use of the positive online reviews you’ve received by incorporating them into your marketing campaigns. The need for reassurance can be alleviated by enhancing the visibility of customer reviews. In the software industry, it is common for 64% of customers to read at least 6 reviews before making their decision.

Reviews that mention the product’s name will help customers connect to it and learn more about what they are purchasing. It is always important for buyers to know not just how a company feels, but also how other consumers feel too.

Online Reviews Can Greatly Benefit Your Local Business

If you want to be successful, then online reviews are a must. You will not get very far if you neglect the power of customer reviews. Customer reviews are an important part of your small business.

They can help you improve your product, build trust with potential customers, and increase sales. With these simple steps, your small business can optimize search engine rankings and increase brand recognition by getting more online reviews.

Jumpstart Your Referral Program with These Referral Marketing Ideas

Many businesses struggle to find the right referral marketing ideas. It’s a fact that most people prefer to buy from someone they know and trust, but it can be difficult for local businesses with limited connections to build up enough of a customer base.

Referral marketing is one way that you can easily grow your business without having to spend too much time or money on advertising campaigns and other promotional efforts. These referral marketing ideas above can help you grow your business.

What Makes a Successful Referral Program

Many of the most effective referral programs share these characteristics that helped increase their customer acquisition:

Targeted Promotion

How will you use referral marketing ideas to reach out to your target audience? Define the type of customers who will most likely be interested in what you have to offer and tailor your program for them.

Relevant Incentives

You can reward your customer base for referring you to others and helping them to get what they need with incentives. They will be grateful that someone invested their time and effort in helping them – and your business stands a good chance of succeeding!

Happy Customers Who Spread the Word

Happy customers are brand advocates who are the heart and soul of any company. When they become excited about what your business has to offer, it’s easy for them to share that enthusiasm with others in their network who might be interested as well. These people can make referrals through word-of-mouth marketing or social media platforms, which is why you need to have a reliable referral marketing platform to help you keep track of referrals.

Referral programs that take advantage of your brand’s unique characteristics are crucial to marketing success. With referral programs (refer-a-friend programs), customer referrals, or partner referrals, you can give your existing customers what they want while still maintaining the quality of your product and services.

A referral program is an excellent way to get more business from current customers, and it should complement your overall marketing plan. There are many referral program ideas out there that are categorized according to the key factors found in every successful referral marketing program.

Referral Marketing Promotion Ideas

Your referral program can be successful in many ways. You must place your promotion where your customers can see it first – because visibility is everything! Here are some referral marketing ideas of how to promote your brand’s referral program and how to do so:

Improve Your Referral Program Headline

The most important part of your referral program is the headline. It should be simple, specific and compelling. It needs to clearly explain the value of joining the program for customers to refer their friends.

Take a look at these headline examples that will help you deliver your message with clarity and conciseness. They use numbers, explain the benefits, or use straightforward language:

Refer 10 Friends, Get $50 Off Your Next Class!

This headline states the exact reward amount to get their customers’ attention

New! Free Spa Treatment When You Refer 5 Friends

There is an obvious benefit offered by this headline: a free spa treatment.

Free Kickboxing Class for You and Your Friend!

In this straightforward headline, the referrer will receive a free partner kickboxing class with their successful referral if they enroll in the gym.

Put Your Referral Program in the Spotlight

The best way to keep your referral program fresh is by getting the word out! You can promote referral programs in these places where customers are going so that your program is always on top of their minds.

Prominent Website Pages

Be sure to promote your programs on the most prominent pages of your website, like the home page or blog posts. You also want to make sure you have a separate landing page for your referral program to attract visitors and let them explore more of your referral program. You want these pages to attract as many clicks from visitors as possible.

Social Media Bios

The social media bio is one of the first things people notice about your business. Use this valuable space to make a connection that will earn new customers and provide referrals for word-of-mouth growth. Add a link to your referral program landing page with details on how customers can join your program.

Pinned Facebook posts or Tweets

Pinned Facebook posts or tweets are great for promoting your referral program. They’re one of the first things people see when they check out your social media accounts. You can pin posts on both Twitter and Facebook about how your customers can join your referral program so that your followers will know what you have in store for them as well.

Email Marketing

Email is the most intimate form of communication, so no wonder customers want to share their advocacy for your company with others. Through your emails, you should tell your customers about your referral program and reward them when they refer others to your program.

Build an Excellent Landing Page

Your referral program’s landing page is your chance to hook potential customers. Keep the content and design as simple as possible, while still catching people’s attention with a compelling offer or reward for referring their friends.

Test Your Referral Messages Regularly

Referral marketing has been proven to work for getting new customers, but you must set your messaging correctly. Using split testing, you can send different variations of your message and see which one is most responsive.

Referral Marketing Incentive Ideas

A rewarding referral program should entice your customers to refer you again in the future! Consider factors such as how often your customers use your service currently and in the past or their spending habits. Finding out what motivates each individual customer and how the customer feels about your brand to buy are the keys to choosing the most effective incentives.

Choose a Relevant Incentive

Choosing your rewards can be a little tricky, but it’s important to keep in mind that different people want something different. They may enjoy getting a mystery gift or a discount to share with friends, while also receiving an incentive from your business in return. They want to know precisely what they will get for their referral.

If customers refer their friends who make purchases, you can give them a 20% discount on gym products-but only after both parties have used up their credit and preferably made some more referrals. Marketing this way is easy, and it pays off too: lots of people will share how much money they were able to save after using the discount.

Provide a Signing Bonus for the First Successful Referral

Signing bonuses offer a large reward for loyal customers, followed by smaller rewards. Consider offering a $50 signing bonus for the first successful referral and then a $10 reward for subsequent referrals. Because of the higher initial incentive, more potential customers are more likely to come your way. Even if there aren’t any greater incentives, customers will still keep referring due to their loyalty to your business.

Create a Tiered Incentive System

A tiered incentive system is a great way to reward your best customers. The more referrals they bring in, the bigger rewards you can give them! Upon referring five new people, a customer may start earning reward points for 250, and earn an additional 75 points for every referral up until they reach ten referrals.

The points can then be used to redeem rewards such as exclusive gym merchandise or personal training sessions. You will want to track these points closely so that everyone knows how many points are left toward their next level of incentives.

Use Social Gifting

Referring a friend to a fantastic business is one of the most natural and meaningful gestures you can do for someone. However, it often becomes awkward when we don’t know what they want or if they expect to give us something in return. Social gifting solves that problem by only rewarding referred friends with referral rewards.

By using social gifting, you can make your word-of-mouth campaign more appealing to your customers. Sharing experiences with their referred friends will be more than enough to satisfy them without offering anything in return.

Donate to a Charity as an Incentive

You might have some customers who are more charitable. These people will be happy to refer you if you donate a pre-specified amount of money on their behalf, so pick a non-profit organization related to your mission and values for the best results. As an example, if your business is committed to healthy eating and wellness, you might consider donating to a local food pantry or a local children’s hospital.

Referral Marketing Brand Advocate Ideas

Wouldn’t it be great if you could involve your customers more in marketing? Brand advocates help introduce your products and spread awareness of your company. They can connect both with potential new clients and current clients.

Look at Your High-Value Customers

Partner with your top customers to jump-start a successful referral program. If they’re making frequent purchases, engaging online or sharing positive reviews elsewhere, chances are that they’ll be more than happy to share your product and services.

Incorporating a short NPS survey after a customer purchase or completion of a service can help you verify which customers are most likely to recommend your company. It will let you know who is going out of their way and telling people about how much they enjoy working with or using your products and services, while also letting them provide feedback on what needs improvement in the customer service process.

Have Your Employees Become Brand Advocates

Your employees can be some of your company’s most passionate brand advocates. They are privy to almost every aspect of the product and services, and they’re deeply invested in their work on a daily basis. What better way is there for them to promote what you do than by referring new customers?

Employee referral programs reward participants with points that add up quickly when friends join the program. You may also make a scoreboard or a referral contest to recognize all of your team’s successful referrals and sales. Any referral program can be made much more interesting by incorporating gamification features that involve points, badges, leaderboards or achievements.

Motivate for Sales Rather Than Leads

Referral campaigns are an excellent method of expanding your customer base. However, they only work if your brand advocates can close the sale when talking to referrals. It’s not enough to just tell potential customers what you have to offer without showing them clear benefits.

Provide clear benefits of your brand and how they provide extra value to your best referring customers to show them how to close the sale for your referral program. Potential customers are more likely to join if you show them all the great benefits.

Always Remember Excellent Customer Service Comes First

Building a trustworthy brand is crucial to winning over customers. Make sure your company’s products and services inspire this confidence. A great customer service experience is another aspect that should be stressed by management to their employees. These two elements will lead to a successful referral marketing program because consumers will have created trust in them.

Make the Referral Program Easy for Your Customers

There are many ways to grow your business through referral marketing. However, be sure to have a clear strategy in place before implementing any of these referral marketing ideas.

To make referring a friend easy for your customers, use an easy-to-use marketing tool designed specifically for referrals and testimonials from other customers who know what will make their experience pleasurable in the event of these types of processes being required.

The Ultimate Referral Marketing Checklist

Starting a business in the competitive fitness and wellness industries is no easy feat. You must be dedicated, willing to put your all into it, and you have to work hard if you want any success at all. It can also be difficult when businesses are competing for customers because they’re both offering similar services or products; but referral marketing can help.

If you are not using referral marketing in your business, you are losing out on opportunities to grow your customer base. Referral marketing is one of the best ways to attract new customers since someone who has referred them to your business already has a positive experience with you within your customer base.

To help you understand what needs to happen for your business to succeed, we have compiled the ultimate referral marketing checklist. These tips are useful for boosting sales while also building trust with potential clients and getting successful referrals through word-of-mouth marketing.

Plan Your Referral Campaign

A successful referral marketing program starts with a planned, strategic investment that can be timed to your customer’s needs. The first step of any marketing strategy is identifying who you want to target and when they need the product or service in question – this will give you an idea if it would make sense for them at all. Find out what they are interested in using social media analytics or online surveys.

By studying your customers directly, you can uncover their needs and discover when they’re ready to learn more about your business. You’ll also have more success with referred customers segmented into different groups, so each segment receives a personalized message that speaks directly to their needs at every point in the referral process.

Avoid Beginners Referral Campaign Mistakes

Be careful before starting your referral program to avoid these referral campaign mistakes. It is easy to think of your customers as just a number, but if you don’t show them some personal attention, they won’t join any program or refer anyone else to it either. That’s why it’s so important that you offer incentives such as discounts or customer appreciation days – not just at the end of your campaign, but throughout all phases of the referral process.

You also have to ensure that your business is doing everything in its power from start-to-finish to make sure existing customers are happy with their experience before sending them off on behalf of yours. And remember: referrals don’t come easy; they take time and energy created through quality service delivery by yourself or others, representing you often over many months if not years!

A great referral program is a key component of any successful company. It’s important to have incentives that make customers feel appreciated and generate excitement among your customer base, but it will take some time for these kinds of customer referral programs to gain traction with potential participants. Through testing and feedback, you will find the perfect formula for your program.

Provide a Valuable Customer Experience

Your customers will appreciate your fitness and wellness services more if you create a bond with them. Give them something interesting, creative or engaging for their time within your business–not just in terms of an amazing workout experience but also excellent customer experiences outside of it as well.

There are many ways you can give your customers something to talk about before they refer your business to friends and family, but it all starts with providing them with an unforgettable experience that will make their day better and remind them of how great working out feels like. When they’re looking forward to coming back, then there’s no doubt that they are spreading the word to their friends and family.

Choose Your Incentives Wisely

With so many companies vying for customer loyalty, it’s important to be innovative when looking at strategies. Implementing incentives as part of your referral program is one way you can connect with customers and build up that all-important word-of-mouth marketing.

Use these referral rewards like cash incentives, discounts, company merch, and other rewards that will encourage your clients to share their experience with others through word-of-mouth advertising. Your customers are looking for a tangible incentive system. You will do so by offering referral rewards that have points or monetary value for discounts and deals if they refer others.

Effectively Promote Your Referral Program

Having your employees talk about your referral program before or after class, creating a separate landing page for your referral program, and posting on your social media are good marketing channels to promote it. But email marketing remains the most effective method of reaching your customers. Sending refer-a-friend emails to existing and potential customers can increase your referrals by offering incentives for referring others.

Referral emails have particular rules to follow, which are not the same as most email templates. Refer-a-friend emails with clear CTAs and copy that tells the incentive upfront are the best. They also provide an opportunity for the recipient to take action within seconds of reading the email. Your referral program’s emails incorporate your marketing strategy and allow you to leverage existing customers in order for small businesses like yours to continue growing successfully!

Track Your Referrals

Referral marketing software helps you achieve marketing and sales goals and keep track of everything going in your referral program. Referral codes are a way for customers to refer their friends, family members, coworkers or others that might also be interested in your business by giving them an easy link which they can then share with the people they know will enjoy it too!

You can use referral marketing software to monitor your metrics like conversions, referrals, and revenue per customer acquisition. With this type of system set up properly on both sides – where you have access to everyone who has shared your offer and those using it as well – you can track everything related to referrals so your goals get met faster than ever before.

Conclusion

Every business wants to grow, but referral marketing is one of the best methods of doing so.

Referral marketing programs have long been extremely valuable tools for businesses that want to build relationships with their customers while also rewarding those people who refer others who are open to trying new things.

Remember, the customer experience is key when it comes time for referrals. Making sure you reward them for taking part in this valuable service can really motivate them to share what makes your business so great. You can then plan a successful campaign that builds trust with potential clients while also providing a valuable customer experience for every person who becomes involved.

How to Start a Referral Campaign

If you’re looking for a way to grow your business, the answer might be right in front of you. It’s time to start thinking about how to start a referral campaign that will help you get new customers and spread your brand awareness.

With the right marketing strategy, the referral process can be an effective tool for gyms and wellness businesses who are trying to make their first few waves into their local communities. You may not know where to start with this process, but it doesn’t need to be difficult or expensive.

Referrals are important for your business, but you should avoid pushing too hard when asking for them. Especially if you have loyal customers, they’re likely to talk about your business with their friends and family without being asked. If you maintain a persistent referral campaign–and show real appreciation for every referred friend you receive–your campaign will eventually catch on and you’ll receive more referrals from your happy customers.

What is a Referral Campaign

There is no doubt that referrals increase sales. When it comes to making new purchases, more than half of Americans rely on word-of-mouth.

Yet, many companies are struggling to maximize the results of their referral programs. In most cases, referral programs are not promoted properly, so companies lose money and customers.

Word-of-mouth marketing programs usually have a list of successful referrers responsible for increasing the number of customers you get by spreading the word about your brand or company.

One way to increase referrals is to run referral campaigns. Successful customer referral programs include marketing tactics to inform people about the referral program’s benefits. Referral marketing is a way of turning your current customers into brand advocates who can give you referred customers.

Why Should You Plan Your Referral Campaign

When you treat your referral marketing campaign as an ongoing process, it will be easier to get more customers because you’re offering something valuable. Referred leads have a 30% higher success rate and are 16% more valuable over a customer’s lifetime because they were referred by someone already familiar with your product or service.

Referral marketing is a great way to attract new customers, but it takes time and effort. If you don’t plan your campaign properly, it can be hard to see the results. Putting together how the referral process works in advance, and providing everyone with the information they need via social media, email, or website, makes it easy for people to refer others without having to spend too much time on the process.

How to properly plan a campaign

A successful referral marketing campaign has a plan. You need to decide what you want your target customer to do and how much time, energy, and investment you are willing to put into the program.

Plan when to send your referral campaign

The idea is to get your most devoted clients to spread the word about you. To make it worth their while, they need a way of understanding what makes your product or service so different and successful – that moment when someone realizes how amazing your business is.

Depending on your customer’s needs, you can strategically time the delivery of a referral campaign. Sending it too soon may lead to wasted effort and sending it too late will hamper their interest in what you have to offer. How do you know when is best? Study how they interact with your business or service such as purchase history and lifetime revenue; these are clear indicators that tell you when they’re ready to learn more about your referral program.

Determine the target audience for your referral campaign

Your target audience within your customer base must be a good fit for what you want them to do and it’ll help avoid wasted time on customers who are unwilling or unable.

Referral programs can be successful if you identify your target customers before you launch them. How come? You can get more return on investment (ROI) from your referral campaign if it is more targeted and focused.

Getting to know your audience and their needs requires understanding them. The best way to do that is by studying them directly. You can collect this information through online surveys or feedback forms after attending your gym classes or visiting your business. You can also determine which social media posts got the most views and comments (and if any complaints were raised) by reviewing your social media analytics.

You can have a more reliable connection with your audience and ultimately generate new business by using research to understand your audience and create a better-targeted referral campaign.

Figure out how to segment your target audience

For businesses to effectively promote referral campaigns, they must segment their customers. You will get a better return on investment if you understand where you stand with each customer segment. For example, if you manage a boutique fitness studio that is looking for clients, make sure your email campaigns target people both new to exercise and who have visited in the past but haven’t been for a while.

You can reach out to your brand advocates, who are your most valuable customers who have made repeat visits or purchases. Treat your brand advocates like they are your closest friends by touching base with them after they’ve made a purchase or even in a happy birthday email. The same principle applies to your existing customers, and get them to be your biggest brand advocates for your company.

Warm leads who have shown an interest in your product or service but have not yet purchased it could become customers soon. Make sure you take into consideration these warm leads and then tailor your referral campaigns to these leads, such as using personalized email marketing campaigns and demonstrating how the referral program can benefit them and their friends and family.

You also most likely have past leads whether they’ve visited your gym or bought products from your store, but you don’t know how interested they are in your referral program. Regularly scheduled low-cost referral campaigns at least a few times a month can bring past prospects into your referral program, increasing their likelihood of taking part.

How to start creating your referral campaign

Developing relationships and nurturing your customers and leads are the keys to successful referral programs. Referral campaigns are an easy way to strengthen the bonds you’ve already built, while simultaneously creating new ones to help promote your referral programs.

Social Media

You can start your referral campaign with social media sites by giving your customers a variety of options for sharing. It’s an inexpensive and effective method that can grow your audience and improve conversions and have people share content in their networks. After your customer wins an incentive such as a gift card, encourage them to tag your account on their social media accounts so their friends and family can see it and become referred friends. User-generated content on social media influences 79% of people’s purchase decisions.

Consider posting videos and images to grab people’s attention about your referral program. Social media will help you kickstart your referral program and turn leads into customers.

Website

Your referral program is best promoted throughout your website, such as the home page, about page, or contact page. The most important thing to consider in creating your website content is the keywords you want to target since the referral campaign will be focused on getting traffic from search engines. Create content that educates your audience about the benefits of using your product or service by creating blog posts, videos, and webinars.

A separate landing page can also provide your customers with a central place where they can find all of the information they need about your referral program. It should explain the value of joining the program right away to potential referrers. When you’ve designed your landing page, make sure to link to it on your website by including it in prominent areas, like the sidebar, footer, and top menu.

Email Marketing

You can run a referral campaign by sending personalized emails to customers who are more likely to be interested in your referral campaign. It’s one of the most affordable ways you can start a referral campaign, so it’s a great option for small businesses or startups with limited resources.

You can increase engagement with your referral program by sending an eye-catching announcement email template. List all the benefits your customers will receive when they refer your business to a friend. You should use call-to-action buttons with obvious call-to-action messaging and appealing colors to increase results.

Launching Your Referral Campaign

Now that you have all your various marketing channels, it’s time to launch your referral marketing campaign. Set up your analytics on your referral marketing platform so you can easily track your progress. In the future, you can use analytics to determine what channels work best for your segments and where they are most active to improve your referral campaigns.

Tracking Your Referral Campaign Results

Many referral marketing platforms offer A/B testing, which allows you to try different referral variations and see which resonates best with your audience. Which generates more conversions, a CTA near the top or bottom of the landing page? What works better for brand advocates: bigger or smaller incentives? Does personalization affect your ROI?

You should keep track of all the metrics relevant to this program: the number of referrals, conversion rate, and average revenue per customer acquisition through referral marketing.

Referral Campaigns Can Work for Your Referral Program

Whether it’s emailing your current customers or using social media to spread the word, a referral program has network effects naturally baked in. The more customers who participate in your referral program and the more you reward customers, the more your referrals will multiply.

Referral campaigns are a great way to grow your business. With good planning and execution, referral programs can be highly effective at driving new customers. You must plan carefully before launching this type of campaign so it has the best chance of success.

How to use Referrizer to collect reviews, get customer feedback and protect your online reputation from angry customers

Knowing what customers think about you is important. Sometimes these insights help you to:

Boost sales if you collect awesome testimonials.
Improve products/services thanks to direct feedback from your customers.
Reveal critical mistakes that angry customers tell you about.
Better understand your own customers.

However, not every customer review is for everyone’s eyes, especially if it’s something that can damage your business reputation. So here at Referrizer, we created the ultimate solution that helps businesses collect online reviews, feedback and protect their reputation all at the same time.

Take a look at exactly how Referrizer manages to do this.

An important thing to notice. If you are wondering how you can get people to actually share their thoughts, businesses use smart Referrizer text and email marketing to ask for feedback once they visit businesses.

Here’s an example of a super-effective email that we use:

And here’s an example of a simple but also effective automated text message that one of our clients use:

Now we can focus on reviews, feedback, and reputation protection.

Collecting online reviews

Here’s a situation. Customers visit your business, they make a purchase and an automated email or text message like the ones above is sent. Once they click on the link, customers will see this:

If they are satisfied with the service, naturally they will click on the happy, green smiling emoji, which directly leads them to the selected review site.

It can be Google, Yelp, Facebook, TripAdvisor… wherever you want to boost reviews. They will be directly taken to that page, so the only thing they need to do is to write a few words and publish the review.

Why is this method so effective?

You are asking customers for a review at the best possible time… after visiting your business
You are providing a direct link that leads your customers to review sites. Customers doesn’t need to search for your business by themselves and do unnecessary additional work

Collecting customer feedback

If you are wondering what happens if someone doesn’t have a great experience to share, that’s where customer feedback comes into play.

If customers don’t feel like they received exceptional service and click on the yellow button with the neutral emoji, they take a totally different journey.

Instead of going directly to the rating site, they are able to provide private feedback so you can discover what was wrong and hopefully improve future experiences.

Protecting your reputation from bad reviews

The same as with customers who have a neutral experience, from time-to-time it could happen that you have an incredibly unsatisfied customer who feels the need to share his/her bad experience.

Even if asking this kind of customer for a rating sounds scary, it’s the best thing you can do.

Once he/she clicks on the angry red emoji, he/she will have a similar journey that collects feedback and keeps it private and visible only to you.

Whatever the dissatisfied customer writes, once again the same as with neutral customers, it stays only visible to you. In this way, you keep your reputation protected from the angry 1-star reviews written in all caps, while you are getting useful insights into things you can improve in your business.

What next?

If you want to boost your online reviews and collect customer feedback while protecting your online reputation, start the Referrizer free trial now and try out our Reputation management tool for 14 days.

Ultimate Guide to Refer-A-Friend Emails That Get Referrals

Many businesses use social media marketing and introduce the referral program through excellent customer experiences. However, when you need to get the word out about your referral program, sending emails is a great way to do it.

Email remains the most cost-effective marketing channel for small businesses. This makes emails a great way to continue to spread the word about your referral program and help grow your business.

As a way to get more referrals, use a personalized email strategy that includes attention-grabbing emails and referral rewards your customers want. When you create the right emails to express the benefits of your referral program and allow them to pass the word along, you can achieve a more effective referral program for your business.

What is a Refer-a-Friend Email?

The refer-a-friend email can help you promote more awareness of your referral program by offering incentives for your customer base to refer their friends, who may be interested in your products or services. It is a message that you send to your customers, inviting them to tell their friends and network about their experiences with your business.

When to Send a Refer-a-Friend Email

Before you send your first refer-a-friend email, ask yourself: why send it, and how much will my customers love it?

If you want your product or service to succeed, you can’t just randomly send emails. You need to wait until customers are ready for your offering. Send refer-a-friend emails only when someone is ready to use your services and is open to your referral offer.

The best times to send refer-a-friend emails are:

Immediately after customers bought a product from your business
Right after they came into your business for a small group class or spa session

If they are loyal customers at one of these points, they know your business. You can take advantage of this by reaching out to them with refer-a-friend emails that include more referral rewards and value. You can even intrigue them with more exciting referral bonuses in your email marketing strategy such as a thank-you email after a class or a purchase.

Anatomy of a Great Refer-a-Friend Email Template

If a business sends refer-a-friend emails to their existing customers without including any referral offers or incentives, many people are not aware of what it takes to join referral programs.

There are many email templates out there, but referral emails are different as they need to be clear, direct, and personal. To increase referrals and sales, use these four essential components of a great referral email template that will entice your existing customers to share your product with their friends.

Email Subject Line

Keep your subject lines simple and direct when writing an email. You need to be careful to not sound too spammy or desperate in the subject line, since they may turn customers off and not click on the email.

Refer-a-friend emails can include any of these subject lines:

When you’re first promoting your referral program

Refer Friends to Win Big

Grow Your Network, Grow Your Health

Referral Program: Earn Rewards for Your Referrals

After a customer buys a product or service

Refer a Friend & Get 20% Off Your Next Spa Day (Or Gym Class)!

Refer & Get a Free Product!

10% Off Your Next Spa Day Just For Telling Friends!

If a customer hasn’t taken part in the referral program

Hey, Want to Get Rewarded For Spreading the Word?

Get Rewarded for Being Your Best Self

Become Part of Our Gym (or Spa) Referral Program

To spread by word-of-mouth, you can also appeal to their emotions

Become a Gym Referral Legend

Refer Your Friends to The Best!

Get Rewarded for All Your Hard Work

Don’t forget to add your customers’ names to the email subject line as personalized emails can lead to an open rate of 50%. It’s easy to get lost in all the details when you’re writing a good email and forget about what really matters- getting the right headline (and your customers’ names) right.

Email Headline

A catchy email headline can be the difference between people opening and ignoring your referral emails. The right words will make them want to open it, but the wrong ones will cause them to delete or move on.

Creating an email headline that captures a customer’s attention can take time, but it does matter to capture their interest and have them read beyond the subject line. Email headlines become all the more important since they appear in the preview text since 43.5% of people read their emails on their smartphones.

For your email headline, refrain from using overly long or complicated sentences. The headline should be used for offering your recipients a sneak peek at what’s inside the email. If it is interesting and relevant to them, they are likely to open the email.

Email Copy

As simple as this may seem, imagine you are writing an email for one person rather than hundreds or thousands. Tell them what you would like them to do after reading your exciting message.

Tone, voice and language are three critical elements that make up a strong email. You should consider what tone of voice you want to use with your customers because it can either help or hurt your referral marketing campaign.

Be sure to also include what your incentive is, why the customer will want it and how they’ll benefit from taking part in the referral program. Your incentive must be very clear and easy to understand for customers to choose whether to participate.

It’s also important to be clear on the rules and stipulations of your referral program. If you use a “get-give” system in your program, make sure the customers know what they are giving or receiving for every successful referral. They also must know if there is a limit to the number of referral bonuses or if they have to refer a certain number of people, so they know what to expect from the program without any confusion.

Email CTA

In order to make sure that the referral process doesn’t feel like a lot of work, you need to have one clear and actionable call-to-action in your email. When sending refer-a-friend emails, make sure that you have one clear CTA.

Your calls-to-action may say, “Refer a Friend Now” or “Share Your Referral Link.” It is very important to give your customers a specific call-to-action if they’re to participate in your referral program. By doing this, you will be more likely to get them to take action.

Create the Right Refer-a-Friend Email

Your referral program emails are part of your referral marketing strategy that lets you leverage your existing customer base to grow your business.

You can use this type of email to ask customers for referrals, and it’s one way small businesses are increasingly successful in getting more referrals from their existing customers. The best refer-a-friend emails have clear CTAs, tell the incentive upfront, and give customers an opportunity to do something with the information they just read.

A wide range of email marketing tools can help you with sending and tracking email marketing emails. But it can be too much to track alongside your referral program metrics.

A referral marketing platform gives you the option to customize email marketing messages based on referral tracking. When you’re working with a referral marketing platform, every aspect of the process is automated.

Not only will you be able to track your referrals, but also promote them using social media and email campaigns. You can see how your referral emails work all in one place and help you improve your referral program.