How businesses win back past customers using Referrizer marketing tools

win back campaigns

Local businesses usually have to deal with losing customers. Statistics show that the average company loses 23%-29% of customers each year due to lack of customer loyalty. 

When we consider that there are plenty of businesses that don’t base their revenue on any monthly membership and repeat purchases, 23%-29% is huge. 

Here at Referrizer we provide tools and proven processes to successfully win back past customers and generate additional revenue. 

An ultimate tool for winning back past customers

Before you start randomly reaching out to customers you need to know who your past customers actually are. Contact segmentation is crucial here. For that reason Referrizer provides an easy-to-use CRM that allows you to create advanced segmentation quickly and automatically keep track of all your contacts.

In practice, our CRM tracks the date of customers’ last purchases. When they pass a certain number of days (e.g. 90 days), they will enter the segment and a win back campaign will trigger. 

Our CRM system does this automatically, so there’s no lead that can fall through the crack. 

Communication channels

With Referrizer, you have two direct ways to reach out to past customers, engage them and win them back. 

Email marketing

Simple, affordable, and effective. To this day, email marketing remains one of the most profitable marketing channels. Statistics show that for every $1 invested in email marketing the average return is $42. And when it comes to using email marketing for a win back campaign it’s a huge win. 

In Referrizer you also get read-to-use email templates with a proven track record so you can launch a successful win-back campaign in a matter of minutes.

Here are five examples of local businesses who use these templates and what kind of results they achieved with them:

10% discount

win back campaign

This best shows how effective win back campaigns can be. With a simple 10% discount they managed to achieve incredible results – 67 purchases! 

Special package

win back campaign

With a combination of an exclusive offer and discount, this campaign saw a huge win.

Special offer + curiosity + limited time

win back campaign

Sometimes you don’t even need to present flashy sales. You can use curiosity to get people to click on your offer to discover more. 

Multifunctional email

This email is trying in two different ways to win back customers: with special offers and by introducing a referral and loyalty program. Did it work? Absolutely! 

win back campaign results

Free trial

Here we can see that a friendly approach works very well. 

Text marketing

Email is truly great, but based on statistics email gets on average 20% open rates while text marketing gets an incredible 98%. With that kind of engagement it isn’t strange that our clients love the results they receive from text marketing win-back campaigns. However, even if text campaigns are super effective, it’s much easier to get people to give you permission for email marketing messages. 

For this reason, we always recommend that our clients combine the effectiveness of text marketing and the simplicity of email marketing. 

Here are some examples of successful text campaigns: 

20% off

text win back campaign

Client appreciation week really worked – with 20% OFF they generated awesome results. 

Exciting offer

win back campaign

As we mentioned earlier, sometimes you don’t need to mention an offer; you can rely on curiosity. 

50% OFF

win back campaigns

When you want to really get attention, a big discount is always the way to go! 

win back past customers

The big discount on membership

Win back campaign ideas

Depending on the business and targeted customers, you will need to test your offers. Sometimes you will need to offer something big for greater benefit. 50% OFF on membership isn’t much if you manage to convert some of those customers to renew their membership. 

text marketing win back campaign

Offer in $

Win back campaigns

If you don’t offer a large discount, you can still persuade people by turning % into $ to make it more interesting. 

win back results

Getting people to opt in

We can’t stress enough how important it is to have customers opted-in for marketing messages before you start a win back campaign. If you start randomly reaching out to past customers who never give you permission, you can greatly damage your business. 

Referrizer provides advanced methods that you can use to build a customer database whether you want to collect emails or phone numbers of your customers, you have both options. In this article you can learn how to build a customer opt-in database. 

To create your first successful win back campaign, start your 14-day Referrizer free trial now and power up your business with proven marketing strategies.

How Important Are Customer Reviews

Customer Reviews

For local businesses, reviews have power to skyrocket or break your business. Most people don’t realize just how powerful these online reviews really are.

Reviews affect more than just local search rankings and conversion rates, as many people think they do. In fact, 91% of consumers trust online reviews as much as personal recommendations.

Customers’ reviews can be an extremely useful part of marketing strategy for local businesses, even though they are based on opinions. When you ask customers to leave reviews, you increase your chances of getting your business before potential customers.  

Why Are Customer Reviews Important

Why Are Customer Reviews Important

Customers have a lot of power when it comes to online reviews and even public opinion. 93% of customers read online reviews to determine a local business’s quality, and 72% will not purchase anything until they’ve read online reviews. 

Most online customers read reviews to decide which products and services they purchase. They rely on others’ opinions on review sites like Google Maps or Yelp before making a decision. Customers can make or break potential sales by commenting on their customer experiences with a product or service. 

Reviews that other customers have written on these websites act as social proof. The level of trust others will feel for a service is called social proof, which refers to how many people use and enjoy the same things as you do. The more people who use or love a product will make it seem to potential customers that they should follow suit.

Why You Should Care About Customer Reviews

The way that customers interact with businesses has changed dramatically in the past decade. Simple advertising campaigns and sales pitches are less effective, as customers now want to know what others’ experiences have been like before making their own buying decisions.

Customer reviews help to sell products online, and are a key factor in local search engines. Positive reviews are an important tool for companies to sell their products. Customers will spend 31% more on a business with excellent ratings and feedback, making it even more worth the cost of advertising.

On the other hand, consumers are more likely to change their minds about a purchase following negative reviews online. Four out of five customers say they changed their minds about what product or service to buy after reading negative reviews in detail. Only 13% of customers will consider doing business with a company that has a 1 or 2 star rating on Yelp.

How to Get More Customer Reviews

How to Get More Customer Reviews

A business benefits greatly from online reviews as many customers read them before making any purchase. Here are some ways you can use them to help your business.

Ask Customers to Leave a Review

After a customer makes their first purchase from you, give them an incentive to leave feedback about your business by providing them with the best service possible. If they are happy with your business, ask them to leave a review on review platforms like Yelp or TripAdvisor. 

When customers make a purchase from your online store, you can send them customer satisfaction surveys and emails asking for online reviews. This will help solidify their experience and spread it to more people. 

Remember to never pay for positive reviews, even if you think it will increase your company’s credibility. If found out, this can hurt consumer trust and put a dent in the reputation of your business.

Respond to Customer Reviews, Whether They’re Positive or Negative

No matter how positive or negative the customer feedback is, you can’t ignore it. You need to make sure your message and tone are on-brand so the customers feel heard. 

This shows you are taking into account negative feedback as well as positive feedback before publicly responding online. It shows proactive customer service to take all viewpoints seriously, no matter how positive or negative the comment was.

Transparency in Your Online Reviews is Key

Many companies have started taking the initiative to let customers review their products and services, as it can help promote your company. If you’re a customer-focused business that wants what its customers say about them heard, make sure they are able to share information on online rating sites. 

Some businesses put Trust Pilot ratings right in front of potential customers by using HTML widgets or creating testimonials pages for people who’ve had great experiences with them before – this way more reviews will be left.

Use Online Reviews In Your Marketing Campaigns

Make use of the positive online reviews you’ve received by incorporating them into your marketing campaigns. The need for reassurance can be alleviated by enhancing the visibility of customer reviews. In the software industry, it is common for 64% of customers to read at least 6 reviews before making their decision.

Reviews that mention the product’s name will help customers connect to it and learn more about what they are purchasing. It is always important for buyers to know not just how a company feels, but also how other consumers feel too.

Online Reviews Can Greatly Benefit Your Local Business

If you want to be successful, then online reviews are a must. You will not get very far if you neglect the power of customer reviews. Customer reviews are an important part of your small business. 

They can help you improve your product, build trust with potential customers, and increase sales. With these simple steps, your small business can optimize search engine rankings and increase brand recognition by getting more online reviews.

Jumpstart Your Referral Program with These Referral Marketing Ideas

Referral Marketing Ideas

Many businesses struggle to find the right referral marketing ideas. It’s a fact that most people prefer to buy from someone they know and trust, but it can be difficult for local businesses with limited connections to build up enough of a customer base. 

Referral marketing is one way that you can easily grow your business without having to spend too much time or money on advertising campaigns and other promotional efforts. These referral marketing ideas above can help you grow your business.

What Makes a Successful Referral Program

Successful Referral Program

Many of the most effective referral programs share these characteristics that helped increase their customer acquisition:

Targeted Promotion

How will you use referral marketing ideas to reach out to your target audience? Define the type of customers who will most likely be interested in what you have to offer and tailor your program for them.

Relevant Incentives

You can reward your customer base for referring you to others and helping them to get what they need with incentives. They will be grateful that someone invested their time and effort in helping them – and your business stands a good chance of succeeding!

Happy Customers Who Spread the Word

Happy customers are brand advocates who are the heart and soul of any company. When they become excited about what your business has to offer, it’s easy for them to share that enthusiasm with others in their network who might be interested as well. These people can make referrals through word-of-mouth marketing or social media platforms, which is why you need to have a reliable referral marketing platform to help you keep track of referrals. 

Referral programs that take advantage of your brand’s unique characteristics are crucial to marketing success. With referral programs (refer-a-friend programs), customer referrals, or partner referrals, you can give your existing customers what they want while still maintaining the quality of your product and services. 

A referral program is an excellent way to get more business from current customers, and it should complement your overall marketing plan. There are many referral program ideas out there that are categorized according to the key factors found in every successful referral marketing program.

Referral Marketing Promotion Ideas

Referral Marketing Promotion Ideas

Your referral program can be successful in many ways. You must place your promotion where your customers can see it first – because visibility is everything! Here are some referral marketing ideas of how to promote your brand’s referral program and how to do so:

Improve Your Referral Program Headline

The most important part of your referral program is the headline. It should be simple, specific and compelling. It needs to clearly explain the value of joining the program for customers to refer their friends.

Take a look at these headline examples that will help you deliver your message with clarity and conciseness. They use numbers, explain the benefits, or use straightforward language:

  • Refer 10 Friends, Get $50 Off Your Next Class!

This headline states the exact reward amount to get their customers’ attention

  • New! Free Spa Treatment When You Refer 5 Friends

There is an obvious benefit offered by this headline: a free spa treatment.

  • Free Kickboxing Class for You and Your Friend!

In this straightforward headline, the referrer will receive a free partner kickboxing class with their successful referral if they enroll in the gym. 

Put Your Referral Program in the Spotlight

The best way to keep your referral program fresh is by getting the word out! You can promote referral programs in these places where customers are going so that your program is always on top of their minds. 

Prominent Website Pages

Be sure to promote your programs on the most prominent pages of your website, like the home page or blog posts. You also want to make sure you have a separate landing page for your referral program to attract visitors and let them explore more of your referral program. You want these pages to attract as many clicks from visitors as possible.

Social Media Bios

The social media bio is one of the first things people notice about your business. Use this valuable space to make a connection that will earn new customers and provide referrals for word-of-mouth growth. Add a link to your referral program landing page with details on how customers can join your program.

Pinned Facebook posts or Tweets

Pinned Facebook posts or tweets are great for promoting your referral program. They’re one of the first things people see when they check out your social media accounts. You can pin posts on both Twitter and Facebook about how your customers can join your referral program so that your followers will know what you have in store for them as well.

Email Marketing 

Email is the most intimate form of communication, so no wonder customers want to share their advocacy for your company with others. Through your emails, you should tell your customers about your referral program and reward them when they refer others to your program.

Build an Excellent Landing Page

Your referral program’s landing page is your chance to hook potential customers. Keep the content and design as simple as possible, while still catching people’s attention with a compelling offer or reward for referring their friends. 

Test Your Referral Messages Regularly

Referral marketing has been proven to work for getting new customers, but you must set your messaging correctly. Using split testing, you can send different variations of your message and see which one is most responsive. 

Referral Marketing Incentive Ideas

Referral Marketing Incentive

A rewarding referral program should entice your customers to refer you again in the future! Consider factors such as how often your customers use your service currently and in the past or their spending habits. Finding out what motivates each individual customer and how the customer feels about your brand to buy are the keys to choosing the most effective incentives.

Choose a Relevant Incentive

Choosing your rewards can be a little tricky, but it’s important to keep in mind that different people want something different. They may enjoy getting a mystery gift or a discount to share with friends, while also receiving an incentive from your business in return. They want to know precisely what they will get for their referral.

If customers refer their friends who make purchases, you can give them a 20% discount on gym products-but only after both parties have used up their credit and preferably made some more referrals. Marketing this way is easy, and it pays off too: lots of people will share how much money they were able to save after using the discount.

Provide a Signing Bonus for the First Successful Referral

Signing bonuses offer a large reward for loyal customers, followed by smaller rewards. Consider offering a $50 signing bonus for the first successful referral and then a $10 reward for subsequent referrals. Because of the higher initial incentive, more potential customers are more likely to come your way. Even if there aren’t any greater incentives, customers will still keep referring due to their loyalty to your business.

Create a Tiered Incentive System

A tiered incentive system is a great way to reward your best customers. The more referrals they bring in, the bigger rewards you can give them! Upon referring five new people, a customer may start earning reward points for 250, and earn an additional 75 points for every referral up until they reach ten referrals. 

The points can then be used to redeem rewards such as exclusive gym merchandise or personal training sessions. You will want to track these points closely so that everyone knows how many points are left toward their next level of incentives.

Use Social Gifting

Referring a friend to a fantastic business is one of the most natural and meaningful gestures you can do for someone. However, it often becomes awkward when we don’t know what they want or if they expect to give us something in return. Social gifting solves that problem by only rewarding referred friends with referral rewards.

By using social gifting, you can make your word-of-mouth campaign more appealing to your customers. Sharing experiences with their referred friends will be more than enough to satisfy them without offering anything in return. 

Donate to a Charity as an Incentive

You might have some customers who are more charitable. These people will be happy to refer you if you donate a pre-specified amount of money on their behalf, so pick a non-profit organization related to your mission and values for the best results. As an example, if your business is committed to healthy eating and wellness, you might consider donating to a local food pantry or a local children’s hospital. 

Referral Marketing Brand Advocate Ideas

Wouldn’t it be great if you could involve your customers more in marketing? Brand advocates help introduce your products and spread awareness of your company. They can connect both with potential new clients and current clients.

Look at Your High-Value Customers

Partner with your top customers to jump-start a successful referral program. If they’re making frequent purchases, engaging online or sharing positive reviews elsewhere, chances are that they’ll be more than happy to share your product and services. 

Incorporating a short NPS survey after a customer purchase or completion of a service can help you verify which customers are most likely to recommend your company. It will let you know who is going out of their way and telling people about how much they enjoy working with or using your products and services, while also letting them provide feedback on what needs improvement in the customer service process.

Have Your Employees Become Brand Advocates

Your employees can be some of your company’s most passionate brand advocates. They are privy to almost every aspect of the product and services, and they’re deeply invested in their work on a daily basis. What better way is there for them to promote what you do than by referring new customers? 

Employee referral programs reward participants with points that add up quickly when friends join the program. You may also make a scoreboard or a referral contest to recognize all of your team’s successful referrals and sales. Any referral program can be made much more interesting by incorporating gamification features that involve points, badges, leaderboards or achievements.

Motivate for Sales Rather Than Leads

Referral campaigns are an excellent method of expanding your customer base. However, they only work if your brand advocates can close the sale when talking to referrals. It’s not enough to just tell potential customers what you have to offer without showing them clear benefits. 

Provide clear benefits of your brand and how they provide extra value to your best referring customers to show them how to close the sale for your referral program. Potential customers are more likely to join if you show them all the great benefits. 

Always Remember Excellent Customer Service Comes First

Building a trustworthy brand is crucial to winning over customers. Make sure your company’s products and services inspire this confidence. A great customer service experience is another aspect that should be stressed by management to their employees. These two elements will lead to a successful referral marketing program because consumers will have created trust in them.

Make the Referral Program Easy for Your Customers

There are many ways to grow your business through referral marketing. However, be sure to have a clear strategy in place before implementing any of these referral marketing ideas.

To make referring a friend easy for your customers, use an easy-to-use marketing tool designed specifically for referrals and testimonials from other customers who know what will make their experience pleasurable in the event of these types of processes being required.

The Ultimate Referral Marketing Checklist

referral marketing checklist

Starting a business in the competitive fitness and wellness industries is no easy feat. You must be dedicated, willing to put your all into it, and you have to work hard if you want any success at all. It can also be difficult when businesses are competing for customers because they’re both offering similar services or products; but referral marketing can help.

If you are not using referral marketing in your business, you are losing out on opportunities to grow your customer base. Referral marketing is one of the best ways to attract new customers since someone who has referred them to your business already has a positive experience with you within your customer base. 

To help you understand what needs to happen for your business to succeed, we have compiled the ultimate referral marketing checklist. These tips are useful for boosting sales while also building trust with potential clients and getting successful referrals through word-of-mouth marketing.

Plan Your Referral Campaign

referral marketing plan

A successful referral marketing program starts with a planned, strategic investment that can be timed to your customer’s needs. The first step of any marketing strategy is identifying who you want to target and when they need the product or service in question – this will give you an idea if it would make sense for them at all. Find out what they are interested in using social media analytics or online surveys. 

By studying your customers directly, you can uncover their needs and discover when they’re ready to learn more about your business. You’ll also have more success with referred customers segmented into different groups, so each segment receives a personalized message that speaks directly to their needs at every point in the referral process.

Avoid Beginners Referral Campaign Mistakes

referral marketing mistake

Be careful before starting your referral program to avoid these referral campaign mistakes. It is easy to think of your customers as just a number, but if you don’t show them some personal attention, they won’t join any program or refer anyone else to it either. That’s why it’s so important that you offer incentives such as discounts or customer appreciation days – not just at the end of your campaign, but throughout all phases of the referral process.

You also have to ensure that your business is doing everything in its power from start-to-finish to make sure existing customers are happy with their experience before sending them off on behalf of yours. And remember: referrals don’t come easy; they take time and energy created through quality service delivery by yourself or others, representing you often over many months if not years!

A great referral program is a key component of any successful company. It’s important to have incentives that make customers feel appreciated and generate excitement among your customer base, but it will take some time for these kinds of customer referral programs to gain traction with potential participants. Through testing and feedback, you will find the perfect formula for your program.

Provide a Valuable Customer Experience

referral marketing

Your customers will appreciate your fitness and wellness services more if you create a bond with them. Give them something interesting, creative or engaging for their time within your business–not just in terms of an amazing workout experience but also excellent customer experiences outside of it as well. 

There are many ways you can give your customers something to talk about before they refer your business to friends and family, but it all starts with providing them with an unforgettable experience that will make their day better and remind them of how great working out feels like. When they’re looking forward to coming back, then there’s no doubt that they are spreading the word to their friends and family. 

Choose Your Incentives Wisely

referral marketing Incentives

With so many companies vying for customer loyalty, it’s important to be innovative when looking at strategies. Implementing incentives as part of your referral program is one way you can connect with customers and build up that all-important word-of-mouth marketing.

Use these referral rewards like cash incentives, discounts, company merch, and other rewards that will encourage your clients to share their experience with others through word-of-mouth advertising. Your customers are looking for a tangible incentive system. You will do so by offering referral rewards that have points or monetary value for discounts and deals if they refer others.

Effectively Promote Your Referral Program

referral marketing promotion

Having your employees talk about your referral program before or after class, creating a separate landing page for your referral program, and posting on your social media are good marketing channels to promote it. But email marketing remains the most effective method of reaching your customers. Sending refer-a-friend emails to existing and potential customers can increase your referrals by offering incentives for referring others.

Referral emails have particular rules to follow, which are not the same as most email templates. Refer-a-friend emails with clear CTAs and copy that tells the incentive upfront are the best. They also provide an opportunity for the recipient to take action within seconds of reading the email. Your referral program’s emails incorporate your marketing strategy and allow you to leverage existing customers in order for small businesses like yours to continue growing successfully!

Track Your Referrals

Referral marketing software helps you achieve marketing and sales goals and keep track of everything going in your referral program. Referral codes are a way for customers to refer their friends, family members, coworkers or others that might also be interested in your business by giving them an easy link which they can then share with the people they know will enjoy it too! 

You can use referral marketing software to monitor your metrics like conversions, referrals, and revenue per customer acquisition. With this type of system set up properly on both sides – where you have access to everyone who has shared your offer and those using it as well – you can track everything related to referrals so your goals get met faster than ever before.


Every business wants to grow, but referral marketing is one of the best methods of doing so. 

Referral marketing programs have long been extremely valuable tools for businesses that want to build relationships with their customers while also rewarding those people who refer others who are open to trying new things. 

Remember, the customer experience is key when it comes time for referrals. Making sure you reward them for taking part in this valuable service can really motivate them to share what makes your business so great. You can then plan a successful campaign that builds trust with potential clients while also providing a valuable customer experience for every person who becomes involved.