How to use QR code menu to sell more

QR code menus… Who would have guessed they would become such a big thing?

Yet, here we are. The COVID-19 pandemic has certainly accelerated this change and rolled out the red carpet for more advanced and digital menus. 

This new and advanced way brings a few benefits to it. 

  • You can update your menu easier and without any cost.
  • Ordering food becomes faster since guests don’t need to wait for waiters. 
  • Your team is more efficient and there are fewer human errors. 

Those benefits can help you to grow and increase profit. 

Customers will probably have a better experience. 

Your team will probably have more energy to provide top experience. 

But it’s all probably or maybe…

What you need is something that will directly increase sales, generate more bookings and more returning guests. 

And yes, you are going to discover how to use your QR code to do exactly that. 

The power of a QR code menu

So let’s imagine the situation. A customer enters your restaurant.

He pulls out his smartphone, ready to choose something delicious and refreshing. 

The QR code menu is scanned and instead of only a list of drinks and food… BOOM!

Before customers see your menu, a pop-up appears that asks them: Want to get a special discount? 

Now, let’s stop for a moment, and go back to the beginning. 

The customer is already in your establishment, ready to give you money. 

So, why on earth would you want to lower the amount you should receive? 

Well, it’s not that you are giving a discount for free… Instead, you are using discounts as bait to collect the phone numbers of your customers. 

qr code menu

What’s the big deal with customers’ phone numbers

Two words…text marketing! 

When customers give you their phone number, you have a green light to send them promotional messages…and that is big for bringing in more sales and more revenue to your restaurant. 

Statistics show that people redeem coupons 10x more if they are sent via SMS than any other coupons. 

Even customers tend to enjoy text marketing more than any other channel, which is best shown in an incredible fact: 98% open rates while email receives around 20%.

So yes, text marketing. And for text marketing, you need the phone numbers of your customers collected in a TCPA compliant way. That’s where your QR code menu steps in.

What kind of discount can you offer

As we mentioned earlier, you want to offer some kind of tempting bait so that your customers feel it’s worth the price of their private information. 

The type of discount you are going to offer will mostly depend on two things. 

  • Your usual customer base and your restaurant
  • Your goal


You are not going to offer the same type of discount if you are a small bakery on the corner, a well-known steak house or a coffee shop with high traffic. 

Craft the offer so it best suits your ideal customer. 

Here are few ideas to think about:

  • Buy 1 get 1 free
  • % coupon code
  • Free dessert
  • Free coffee
  • Exclusive meal combo


Now, the second part of your discount will be your goal. 

For example, if you have busy days – but empty tables during dinner, consider offering an attractive discount for dinners for two. 

If you want to create loyal customers that visit you every morning, free coffee with pastry would be a great idea. 

See where we are going with this?

The purpose of coupons and discounts is to increase sales, but we want to think a step ahead and take control over those sales and direct customers in the right places. 

In the end, a half-full restaurant at dinner is better than an empty one. 

If you are not a fan of discounts and you don’t offer them in your restaurant, you can always try to ask for customers’ phone numbers as mandatory to access your QR code menu. However, this method isn’t the best approach since it can get your customers upset because you are not offering anything but asking for a piece of private information. Yet, there is a solution that could possibly avoid this.

Use the QR code menu to promote events

Even if you don’t want to use discount codes in your restaurant to collect phone numbers, you can still take advantage of your QR code menu. 

Instead of offering discount codes, ask your customers if they would like to be informed about special events you are holding. 

Or, use the full power of an easily customizable QR code menu and frequently promote events for the current week. 

For example, if you have a special event on Saturday, ask customers if they want to make a reservation; if they do, collect their name, phone number and number of people.

How to start selling and earning after you have the customer’s phone number

The customer claimed their discount. You got his/her phone number. 

Now, the question is: what to send? 

Since they already claimed one discount or coupon, you are expecting they will visit you again. But, that doesn’t have to stop there. 

Once you collect customers’ phone numbers, you are able to reach them any time you want, which means you can use text messages to fill empty tables and push sales using text marketing. 

Does that mean that you should send text messages to your customers every day? 

Well, no. Look at them as your friends, but not best friends; rather, those types of friends you see once or twice a month. 

So, 2 times a month? It can be a good start, but as you know, life tends to get busy. You can’t expect that someone will always respond to your invitation – in other words, it could be blown off. 

Unfortunately, there are no universal guidelines that can tell you how often you should send messages to your customers. In most cases, businesses send 2 – 4 per month, while some go up to 4 – 6 messages per month. Here, your knowledge of your customers – and the experience that you will get through time – would help you to find the optimal number of text messages that work best for you. 

Our recommendation is to start slow, and once you see what the response is, you can increase the number of messages, if needed. 

Okay, now it’s time to break down what your text message should look like.

Each SMS should have 4 elements:

  1. Introduction. 
  2. Present offer. 
  3. Create urgency. 
  4. Explain how to get the offer. 


Let’s see this in a real example. 

  1. We made an introduction since you don’t want to make your customers wonder who is this. Even if you have communicated with them earlier, in most cases they won’t know who is texting them if you don’t put your business name there. 
  2. We have presented here an interesting offer. 
  3. Specific time and date create urgency. 
  4. A simple call to action that tells them exactly what to do if they want to order.

How to use your QR code menu to increase sales

If you don’t know how to create a pop-up, storage customers’ phone numbers, and send text campaigns from one place… Referrizer is a tool that can help you to execute this amazing strategy for your restaurant. You will get:

  • Support that will create a pop-up and connect it to the QR code menu to catch customers’ phone numbers.
  • Easy to use Contact management system where you can store new and old contacts.
  • Text marketing feature that will allow you to send automated SMS to your customers. 

Schedule your personalized demo here

Best way to get reviews from your yoga students

What does a yoga studio with 595 5-star Google reviews needed to do to achieve those results? We took a look and decided to share 2 of the steps needed.

Everyone loves reviews.

Potential students check them to see if other people experience…

While for you, that’s one of the signs that you are doing the right job.  

However, everyone is aware how hard it is to get reviews.

Before we start… when it comes to reviews, there are two things we should get out of the way. 

  1. Collecting reviews isn’t the most pleasant thing to think about after a long day at work.
  2. Asking for reviews can sometimes feel like you are bothering people. 

But even if boosting your online reputation isn’t at the top of your priorities, it should be… Statistics show that one review can increase conversion by 10%. Now, the real question is how big of an impact 5 – 10 reviews would have?
Another important thing…research shows that businesses that get more than 25 reviews in 3 months earn 108% more than average

Now that we know the value that each review brings, let’s see how this yoga studio obtainted 595 Google reviews with 5 star rating.

1. Email as a review request.

Yes, this yoga studio uses simple email to ask its students for reviews. However, the impressive thing here is how smart they use it. 

Instead of bulk emailing everyone on their list and seeing only a low 2-4% click-through rate, they wait for the perfect moment to ask for a review.

When students visit them! 

Genius, right? 

With Referrizer, advanced tools – like reputation management, loyalty program and email marketing – allow you to recognize when people visit you, and you can send them fully automated review requests, without involving your staff members.

The best thing is yet to come. 

As you know, it is possible to overlook one email among 50 others you received that day. 

So, in case that customer hasn’t opened the email in 2 days, an automatic follow-up will go straight to their inbox. 

By doing so, you can reduce the chance that a messy inbox costs you a positive review. 

How can you know if it’s going to be a positive review?

That is an excellent question.

If you really think about it, not every student will have nice words about you. 

Even if negative feedback is always valuable, it comes with the cost of a damaged online reputation. 

So, is this way of collecting reviews a double-edged sword that, at any moment, can cause more damage than benefit? 

In case you are sending requests for reviews on your own, yes, it can result in a few negative reviews. 

That is not the case for the yoga studio client we are talking about, since they use Referrizer Reputation management software , allowing them to protect their online reputation by publishing only positive reviews. 

So, when people receive an email and decide to give the review (positive or negative), they will see something like this:

How to get reviews for yoga studio

In the case of a negative experience, people will be able to write reviews that are only visible to you… And if your student had a positive experience, a green smiley face will lead them directly to your Google reviews. 

Possible alternative?

If email isn’t your thing, or it seems too complicated, you can always go with an alternative. 

Text marketing is the best replacement for emails. According to a 2016 survey conducted by 3Cinteractive, 48% of participants said they actually prefer to communicate with brands via SMS, as opposed to the 22% that marked an email as their preference

An even more exciting research cites that SMS marketing has an open rate of 98%! Meanwhile the email marketing open rate is around 20%.Now, you don’t want to personally wait for every student to leave your business so you can send them an SMS. Even if you have your staff do it, that wouldn’t be the best option. Here at Referrizer, we have automated text marketing so you can take advantage of the high engagement that SMS gets without sacrificing your time. 

How to write a text message as a review request?

Simply compose the text message that will politely ask for a review, the same as you would do with email. 

But keep it short, concise and direct, without any unnecessary words. Not sure how your text message should look? At Referrizer marketplace, you can check out templates that businesses like yours use for their text messages. 

Before you grab your phone and start texting your students, make sure that they actually want to hear from you. 

If they agree, this means that they have opted in, and you have the green light for messaging them. Don’t have a customer database? Here, you can see how to collect phone numbers of your customers using Referrizer.

2. Loyalty program

There is no question anymore if loyalty programs are necessary. Having a loyalty program is simply a must nowadays for yoga businesses.

In addition to motivating students to spend more and visit you more, this yoga studio takes full advantage of their loyalty program and uses it to collect reviews.

How do they do that?

Since they use points for a loyalty program, students are able to earn points by posting reviews. And, guess what? Posting reviews brings the most points. 

How to get yoga reviews

The best thing is that neither the staff nor the owner need to keep track of reviews and points. 

With a loyalty program and reputation management in place, the Referrizer system recognizes when students post reviews and automatically awards them with points. 

The outcome?

A yoga studio has a super effective system to continually collect fresh reviews, protect its online reputation from bad reviews…and all on autopilot.

Need more reviews for your business? Book a free demo to see if Referrizer is a good fit for you. 

How to collect phone numbers of your customers using Referrizer

Learn how to get a green light for text marketing messages. 

Having a bunch of customer email addresses is cool. But if you ever launched even one text marketing campaign, you know how much higher engagement you get. 

So the real question is how can you get customers to give you their numbers?

We get it… Emails are much easier to obtain…but acquiring phone numbers can bring you a lot more in the long run.

According to a 2016 survey conducted by 3Cinteractive, 48% of participants said they prefer to communicate with brands via SMS, while 22% marked an email as their preference

And here is email vs. text marketing, side-by-side. 


Email Marketing

SMS Marketing

Open rate

19% – 26%


Click-through rate

6% – 9 %


Response rate



Average time to respond

90 minutes

90 seconds

Coupons redeemed

2% – 4%

30% – 50%

*source: Hubspot, Tatango, 99firms, Gartner, Campaign Monitor, Point of Sale

The good news is that Referrizer gives you 5 creative ways to collect your customers’ phone numbers in a TCPA compliant way.

Among these 5 ways, you will find:

2 ways for collecting information about leads that you can later turn into customers

2 ways for collecting information of existing customers so you can get them to spend more in the future…

And one ultimate way for both situations. 

Let’s dig right into it. 

1. Website widget

Website widget is a great tool that allows you to boost your sales and, at the same time, collect phone numbers of potential customers.

With a website widget, you will be able to promote special offers directly on your website, and for people to claim it, they will need to provide information, like their name and phone number.

Small business marketing

Once the visitors claim your offer, you will have their contact information in your Referrizer database. 

And in case potential customers don’t show up to redeem the special offer, you can always reach out to them without any worries, because by claiming your rewards, they opted in for your messages.

One New York gym managed to collect 1551 phone numbers of leads using only a website widget, which resulted in 351 new paying customers.

2. Smart line

In Referrizer, you have a dedicated number that keeps track of every call your business receives. Once your Smart line is active, you will be able to recognize if the number that is calling you is an existing customer or a potential one.

The outcome? 

If it is a new customer when the call is over, he/she will receive a text message that asks if he/she wants to be notified among the first about exclusive and limited deals… If he/she replies “YES”, that is the green light for you to send he/she promotional messages.

Small business text marketing

Using a Smart line to collect customer phone numbers, a small salsa dance studio from Seattle collected 1120 new contacts. 

3. Keyword auto-responder

This tool comes in very handy, both for your new and existing customers. In some cases, someone will be your customer for years, but you still don’t have their permission to include them in your text marketing messages. 

You never asked? They didn’t feel the urge to share it? There are plenty of reasons. But a keyword responder can change that. 

How does it work?

All you need to do is: share an image on your social media, flyer or poster in your business that says: Send special keyword to receive a special reward. And don’t forget to include your Smart line phone number, where customers can text you. 

4. Check-in via iPad

This method is super focused on existing customers only and it works together with your loyalty program. 

If you are working on improving your customers’ retention and having a loyalty program in place, you need to have a way to track the number of customer visits to give them the promised rewards. 

In Referrizer, one way to track customers’ number of visits is to let customers check in on your business iPad by typing in their phone number. 

So, even if you have customers who didn’t give you their phone number, but still want to be a part of your loyalty program, this is the way to go. 

5. Wi-Fi

Another super helpful tool you have in Referrizer allows you to take advantage of the free Wi-Fi you already offer. This approach is super effective in collecting customers’ phone numbers.

How does it work?

When your customers want to use your free WiFi, they will need to insert their phone number and name, but just the first time. After that, whenever they visit your business, our system will recognize them and will automatically connect them to your WiFi and check them into your loyalty program. 

Why does it work? 

At first glance, asking customers for private information such as phone numbers for free WiFi seems like it wouldn’t work. The beauty of this approach is that you are not asking for their phone information without any reason, but you are doing so to notify them about special offers. Same as for Smart line. 

Small business marketing

Need a hand?

If you want to start using some of these 5 ways to collect your customers’ phone numbers, but you are not sure how, contact our support team and we will get back to you in no time!